Revolutionizing recruitment through growth and product marketing Why this role matters
We're looking for a Senior Growth Product Marketing Manager to own that self-serve journey. What you'll be doing You'll own product marketing for our product-led motion, from first website visit to upgrade. Plan and run feature launches end to end, from internal briefing to in-app announcements, emails and help content.
Build AI-powered systems that run on their own: behaviour-based segmentation, personalised journeys, research synthesis and experiment analysis.
Define and own our PLG metrics (activation, feature adoption, trial-to-paid conversion, expansion) together with our BI team.
Who you'll work with You'll report to the Head of Product and work closely with Product Managers, Design, UX Research, BI and Engineering. As a senior individual contributor, you'll set the standard for how JOIN does growth. This role is purely product-led, so there's no sales enablement: your audience is our users, not our sales team.
Collaborate closely with product, design, and data teams to analyze user behavior and optimize the self-serve funnel.
Design and run continuous experimentation programs to improve activation, retention,



and expansion rates.
6+ years in product, growth or lifecycle marketing at B2B SaaS companies, with real time spent in a product-led or self-serve motion.
io, Braze or Amplitude, not just briefed them.
Strong with data: you write your own queries or build your own dashboards, read funnels and design experiments with proper sample sizes.
Clear, sharp writing in English. German, French or Spanish a plus.
You use AI to do real work, not to churn out content: you've built workflows or agents that segment users, synthesise research, analyse experiments or personalise journeys, and you know where the output needs human judgement.
We follow a hybrid model (3 days office, 2 remote) to promote collaboration.
You mainly use AI to produce more content, faster.
You want a fully remote position.
Productivity from Everywhere: 104 days per year remote (post-probation), following our hybrid policy.
Relocation support: Meet the Team (Optional): Connect with your future colleagues in Product, Design and BI.
You'll always know where you stand: no black holes, no ghosting.

📌 Senior Product Marketing Manager (Remote) (Barcelona)
🏢 join
📍 Barcelona