About the Role

Our client, a vibrant agency specializing in beauty and wellness brand representation, is seeking a highly creative and results-oriented Senior Social Media & Content Strategist to lead their digital engagement efforts. This pivotal role involves developing and executing innovative social media strategies and compelling content plans that enhance brand visibility, drive engagement, and foster community growth for a diverse portfolio of beauty clients. You will be at the forefront of identifying emerging social media trends, crafting engaging narratives, and managing multi-platform campaigns. The idóneo candidate possesses a deep understanding of the beauty industry's social landscape, exceptional storytelling abilities, and a proven track record of creating successful social media campaigns. This position is based in Queenstown, Eastern Cape, ZA , requiring regular collaboration with clients and internal teams. We are looking for a strategic thinker with a passion for beauty, exceptional creativity, and a commitment to delivering measurable results for our esteemed clients. Your expertise will be vital in shaping impactful online presences for top beauty brands.

Key Responsibilities

- Develop and implement comprehensive social media strategies tailored to individual beauty brand objectives.
- Create, curate, and manage engaging and visually appealing content (graphics, videos, written posts) across various social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.).
- Plan and execute paid social media campaigns to drive brand awareness, engagement, and conversions.
- Monitor social media trends, competitor activities, and audience insights to inform strategy and content creation.
- Engage with online communities, respond to comments and messages, and foster positive brand interactions.




- Collaborate with clients and internal creative teams to ensure content aligns with brand guidelines and marketing goals.
- Analyze social media performance metrics and provide regular reports with actionable insights.
- Identify and liaunt with relevant influencers and brand advocates.
- Stay updated on the latest social media platforms, tools, and best practices in the beauty industry.
- Manage social media calendars and ensure timely posting of content.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 6 years of experience in social media marketing and content strategy, with a strong focus on the beauty and wellness industry.
- Proven experience in developing and executing successful social media campaigns that have achieved significant engagement and growth.
- Expert knowledge of major social media platforms, their algorithms, and advertising capabilities.
- Excellent copywriting, editing, and visual storytelling skills.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Brandwatch).
- Strong understanding of SEO principles as they relate to content and social media.
- Exceptional communication, organizational, and project management skills.
- Ability to work effectively in a fast-paced agency environment and manage multiple client accounts.
- A passion for beauty, fashion, and digital trends.

Benefits

- Our client offers a competitive salary, comprehensive health benefits, including medical and dental coverage, and a generous vacation allowance.
- You will have access to ongoing professional development opportunities, including workshops, training sessions, and industry conferences.
- This role, based in Queenstown, Eastern Cape, ZA , offers a dynamic agency environment with opportunities for career growth.
- Employees benefit from a collaborative team culture and a supportive management structure.

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