- Define and execute the national commercial strategy, ensuring alignment with ambitious growth, profitability and market expansion objectives.
- Lead and develop the sales, marketing and business development functions, driving customer acquisition, retention and account growth across key segments.
- Identify and evaluate new market opportunities, commercial channels and strategic partnerships to expand revenue streams and strengthen market presence.
- Develop and manage relationships with strategic customers and key accounts, ensuring a customer-centric approach and long-term value creation.
- Work closely with operational and support functions to ensure the effective delivery, quality and profitability of commercial solutions and customer commitments.
- Lead high-performing teams, fostering a culture of accountability, collaboration, performance and continuous improvement while maintaining full commercial ownership.
- Establish, monitor and improve commercial KPIs, revenue performance and profitability metrics through disciplined execution, data-driven decision making and advanced commercial tools.