Описание Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide. Задачи
* Design strategic frameworks for integral multi-channel digital campaigns across paid search, paid social, display, email, and content syndication
* Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort
* Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion
* Brief the Content and Creative team on campaign asset needs and strategic direction
* Design and execute digital ABM campaign strategies for named accounts and account segments
* Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting
* Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop
* Define account-level ABM measurement frameworks and use insights to reshape strategy
* Design and optimize nurture strategies across acquisition and expansion
* Define campaign strategies for customer upsell, cross-sell, and adoption
* Prioritize conversion optimization efforts based on commercial impact
* Own campaign and channel performance analysis and provide strategic recommendations
* Define adaptations of global campaign strategies for local markets
* Provide strategic performance analysis by territory for regional teams and leadership




* Identify gaps and improvement opportunities in the marketing technology stack
* Recommend improvements to integration between campaign platforms, CRM, and lead routing systems
* Ensure campaign infrastructure supports the Growth Marketing team's strategic goals
* Champion clean data practices and campaign hygiene
* Use AI for audience research, competitive analysis, performance modeling, and scenario planning
* Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work. Требования
* 5+ Years of experience in digital marketing, growth marketing, or marketing operations
* Demonstrable experience designing and owning digital ABM campaign strategies
* Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication
* Experience designing campaigns across acquisition and customer expansion
* Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools
* Strong campaign strategy, audience strategy, and channel strategy skills
* Ability to interpret performance data and make strategic recommendations
* Commercial mindset focused on pipeline and revenue outcomes
* Ability to present strategic recommendations and brief creative teams clearly
* Proactive approach to digital marketing trends and strategic recommendations
* Ability to manage multiple campaign strategies across channels, regions, and commercial objectives
* Nice to have: Background in B2B SaaS. Условия No conditions specified

📌 digital marketing manager in hospitality (Cataluña)
🏢 Duetto
📍 Cataluña