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Were looking for a Performance Marketing Product Owner MarTechto join our Marketing Measurement amp;
Data Activation area inBarcelona at eDreams ODIGEO This role sits at the intersection of Data Engineering Analytics and Media platforms ensuring that all customer interactions and marketing activities are accurately captured measured and compliant with evolving regulations If youre ready to soar were ready to take you there
Why eDreams ODIGEO
Join the worlds leading travel subscription platform
We pioneered Prime the first and worlds leading travel subscription programme since launching in 2017 Millions of Prime members every year across multiple markets 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts
Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits
What you will do
The Roles Key Responsibilities and Tasks
As an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the integral company project and its customers As a Performance Marketing Product Owner in the Marketing Measurement amp;
Data Activation Team you will be in charge of:
Reporting to the Head of Marketing Measurement amp;
Data Activation you will define the dataenablement roadmap for each media platform eg Facebook TikTok Instagram YouTube and measurement partner eg Appsflyer Google Analytics You will orchestrate together with a dedicated engineering team the implementation of web and app tracking audience creation and data feeds for marketing campaigns You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirements Define and lead the media tracking and data activation agenda setting priorities identifying opportunities and ensuring robust timely and futureproof implementations across all channels and platforms Advise marketing teams on technical feasibility and guide them on how new marketing strategies can be operationalized and measured Define specifications for event tracking across web and mobile Google Analytics Appsflyer GTM SDKs Data Layers and coordinate implementation with the dedicated engineering team Build and manage audience segments across platforms such as Meta TikTok Criteo Google Ads Microsoft Ads Apple Ads and additional DSPs Audit existing tracking implementations for accuracy completeness and compliance and establish processes for ongoing monitoring and validation Troubleshoot tracking and tagging issues working closely with development teams to identify root causes and implement fixes Conduct adhoc analyses to detect tracking gaps quantify business impact and evaluate the value of new or improved tracking implementations Document tracking setups audience definitions and compliance decisions to ensure transparency scalability and smooth handover Stay current on new products features and best practices across media and measurement platforms
What you need to succeed:
Good to have
3 years of experience in analytics implementation MarTech AdTech or closely related fields Masters degree in a technical or scientific discipline eg Computer Science Information Systems Information Technology Data Engineering Mathematics Physics Statistics Chemistry etc Expertise with implementing conversion tracking across marketing platforms pixel CAPI APIEvents Enhanced Conversions or equivalent as well as audience setup productdata feed catalogues conversion windows and attribution configurations Strong understanding of web and app analytics fundamentals including event structures conversion tracking and data layer design Experience with the tracking and measurement ecosystems of major media platforms such as Meta TikTok YouTube Google Ads Microsoft Ads Apple Ads Criteo and others Exceptional attention to detail with a rigorous approach to accuracy and qualityProblemsolving mindset with strong troubleshooting and QA capabilities
Proactive fast learner and naturally curious about data privacy tracking t