About the Role Our client is seeking a sharp and analytical Analista de Tendencias de Medios y Consumo to join their team in León, Guanajuato . This role is critical for identifying emerging trends in media consumption, audience behavior, and public discourse, providing valuable insights to inform strategic decision-making. The idóneo candidate will possess a strong aptitude for research, data analysis, and a keen understanding of the evolving media landscape. You will be responsible for monitoring various media channels, analyzing consumer data, and translating complex information into actionable recommendations for our client's Medios y Relaciones Públicas initiatives. This position offers an exciting opportunity to work at the intersection of media, technology, and consumer behavior in a hybrid work setting, allowing for both focused remote work and collaborative in-office sessions in León . We are looking for an inquisitive and detail-oriented individual who can uncover meaningful patterns and predict future shifts in the media ecosystem, ensuring our client remains ahead of the curve.

Key Responsibilities

Conduct in-depth research on media consumption patterns, audience demographics, and consumer behavior.

Analyze data from various sources, including surveys, social media, market reports, and media analytics platforms.

Identify emerging trends, shifts in public opinion, and potential opportunities or threats in the media landscape.

Prepare comprehensive reports and presentations summarizing key findings and strategic recommendations.

Monitor and analyze competitor activities and industry developments.

Collaborate with marketing, communications, and strategy teams to integrate trend insights into planning.

Develop predictive models for media consumption and campaign effectiveness.





Stay informed about new technologies and methodologies for data analysis and trend forecasting.

Present findings to stakeholders at various levels of the organization.

Contribute to the strategic development of content and communication campaigns based on identified trends.

Requirements

Bachelor's degree in Marketing, Communications, Statistics, Sociology, or a related quantitative field.

2-4 years of experience in market research, data analysis, trend forecasting, or a similar role, preferably within the media or communications industry.

Strong analytical and quantitative skills, with proficiency in data analysis tools (e.g., Excel, SPSS, R, Python).

Experience with social listening tools and media analytics platforms.

Excellent research and report-writing skills in Spanish; proficiency in English is a plus.

Ability to synthesize complex information and present it clearly and concisely.

Strong understanding of the Mexican media landscape and consumer behavior.

Detail-oriented with a high degree of accuracy.

Ability to work independently and collaboratively in a hybrid work environment.

Proactive and curious mindset, with a passion for uncovering insights.

Familiarity with survey design and execution is advantageous.

Benefits Our client offers a competitive salary, a comprehensive benefits package, and the flexibility of a hybrid work model in León, Guanajuato . This role provides significant opportunities for professional growth and development in a challenging and rewarding field within Medios y Relaciones Públicas . You will work with a dedicated team and contribute to high-level strategic initiatives. We believe in fostering a culture of continuous learning and provide access to professional development resources. Join us and play a key role in shaping our client's understanding of the media and consumer landscape, contributing directly to their strategic success.

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📌 Analista de Tendencias de Medios y Consumo (León)
🏢 Placements24
📍 León