PepsiCo Iberia seeks a Senior Brand Marketing Analyst to lead consumer marketing activities across Iberia. You will drive brand growth by shaping strategies, coordinating with European teams and external partners, and overseeing ICP-to-AOP translation and KPI performance. In this role, you will collaborate across media, PR and digital channels, analyze insights, and influence initiatives that enhance volume, market share, and brand equity. A proactive, ownership-driven attitude is essential.