Growth Strategist

Rooted Social · Remote · Team across Barcelona, Cape Town, London and Nairobi · Contract, with the opportunity to go full-time

This role starts as a contract, and we’re hiring with the intention of making it full-time for the right person.

Rooted is a full-funnel marketing agency working with some of the world’s leading hotels and safari lodges, private aviation and luxury travel brands, and property developers, with clients like Knight Frank and Tatler Africa. We take them from a story to booked stays, booked flights and signed sales, running brand, content, websites, ads and CRM as one system. We’re a vibrant team that’s growing fast, working remotely across four cities, and we build a lot of how we work on AI.

We’re looking for the person who owns the narrative on every account: what we say, why it works, and what we change next month when the numbers come in.

What you’ll do

- Build the campaign narrative for each client across paid and organic, from launch strategy to the monthly content calendar.
- Plan and run content shoots, including scripts, shot lists, interview questions and the day itself, with our production lead and partner videographers.
- Write the copy that sells: landing pages, ads, scripts and captions.
- Brief our paid media team on the ads we need and the audiences to reach, then read the results with them.




- Work off the data every month: spot what’s working, cut what isn’t, and change the story when the numbers say so.
- Present strategy and results to clients, and own those relationships alongside the founders.
- Use Claude and ChatGPT every day to research, draft, build calendars and lay out content in Claude Design.

Must haves

- Proven experience running content shoots, a marketing department or your own agency, ideally in travel, real estate or hospitality.
- Real full-funnel knowledge, meaning how paid and organic, the landing page and the CRM work together to turn a stranger into a booked stay or a sale.
- Strong, everyday use of Claude and ChatGPT as part of how you actually work.
- Comfort with data. You can read a dashboard, find the reason behind a number and make a call from it.
- Strong copywriting, especially landing pages, and enough UX and UI sense to know why a page converts.
- You’re a people person. Clients trust you quickly and you present with confidence.

The kind of person who’ll love this You know what you’re talking about, and when you say something there’s a reason behind it. You don’t wait to be told what to do next or for someone else to unblock you, you move. Knowledge of African property or travel market is a strong plus.

📌 Marketing Growth Strategist (Barcelona)
🏢 Rooted Social
📍 Barcelona