Premium Brand Manager (Barcelona)

Premium Brand Manager (Barcelona)

25 oct
|
ES06 (FCRS = ES006) Novartis Farmacéutica
|
Barcelona

25 oct

ES06 (FCRS = ES006) Novartis Farmacéutica

Barcelona

Salary Range: €58,200.00
- €108,000.00

Job Description
Summary #LI-Hybrid

Location:
We are looking for a Brand Manager Immunology to join our team who will play a key role in shaping and executing the local brand strategy. In this role, you will translate strategic priorities into impactful tactical plans, using market and customer insights to identify opportunities and drive brand performance.

Key Responsibilities
Define and execute the local brand and product strategy in alignment with local management and global marketing priorities. Prepare and contribute to Integrated Brand Teams and Launch Teams, supporting effective cross‐functional planning and execution. Lead the execution, monitoring and analysis of agreed tactical plans to drive sustainable brand growth. Monitor product and brand performance, market dynamics and the external environment, identifying opportunities and taking corrective action where required. Generate actionable market and customer insights through stakeholder interactions and translate these insights into brand initiatives. Execute global, regional and locally initiated marketing activities. Manage brand budgets, forecasts and expenses, evaluating the marketing mix to optimize effectiveness and impact. Partner closely with Medical and other cross‐functional teams to maximize the impact of brand activities. Develop a strong understanding of the needs of different patient segments and incorporate these insights into brand strategy and execution. Essential Requirements Relevant experience in brand management, marketing or commercial roles within the pharmaceutical or healthcare industry.



Strong strategic and analytical capabilities, with the ability to translate market and customer insights into effective brand strategies and tactical plans. Ability to monitor performance and market dynamics and adapt plans based on insights and changing business needs. Strong planning and project management capabilities. Ability to manage budgets, forecasts and marketing investments effectively. In addition to your base salary, you may be eligible for a performance‐based bonus depending on certain performance parameters. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and integral recognition programmes. In addition, we provide flexible and hybrid working options, where possible, and minimum14weeks paid parental leave. In addition to your base salary, you may be eligible for a performance‐based bonus depending on certain performance parameters. Read our brochure to learn more about our global total rewards offering: Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. Skills Desired Asset Management, Change Agility, Commercial Excellence, Cross‐Functional Collaboration, Customer‐Oriented, Digital Marketing, Healthcare Industry, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Therapeutic Knowledge

📌 Premium Brand Manager (Barcelona)
🏢 ES06 (FCRS = ES006) Novartis Farmacéutica
📍 Barcelona

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