25 oct
|
Xpeer Business Solutions
|
Barcelona
25 oct
Xpeer Business Solutions
Barcelona
THE COMPANY Welcome to Xpeer: Leading a revolution in scientific content, Xpeer is the "Netflix for Healthcare Professionals."
ABOUT THE ROLE
Xpeer is looking for a Campaign Marketing Specialis t to join our Marketing Team. At Xpeer, our mission is to transform continuing medical education by making high-quality, accredited learning more accessible, engaging and relevant for healthcare professionals worldwide. In this role, you will help us grow that mission by planning, launching and optimising marketing campaigns across different audiences, markets and channels. This is a hands-on and transversal role combining campaign management, acquisition, digital marketing, marketing technology and project coordination. We are looking for someone curious, proactive and comfortable managing campaigns end-to-end, testing new approaches and adapting to an evolving marketing environment.
What you'll do
Manage multiple marketing campaigns end-to-end, from brief and planning through launch, optimisation and reporting. Plan, launch and optimise campaigns across different channels, including paid media, email, CRM, landing pages, partnerships, organic channels and new acquisition initiatives. Manage and optimise audiences, campaign structures, creatives, conversion journeys and performance. Work with CRM and marketing automation platforms, including workflows, lists, forms, email campaigns, automation and reporting. Apply a working knowledge of websites, SEO, CRO, domains, consent management and email/domain reputation. Coordinate stakeholders, timelines, dependencies and deliverables across multiple projects.
Use AI tools to improve campaign creation, analysis, optimisation and marketing workflows. Continuously explore new channels, tools, technologies and acquisition opportunities to improve marketing performance and efficiency. What we're looking for 2+ years of experience in Digital Marketing, Campaign Management, Growth Marketing, Performance Marketing, Marketing Operations or a related role. Experience managing digital marketing campaigns from planning to execution and reporting. Hands-on experience with digital advertising platforms such as Meta Ads, Google Ads, LinkedIn Ads or similar. Experience with CRM and marketing automation platforms, ideally HubSpot. Understanding of lead generation, conversion optimisation and digital customer journeys. Good understanding of landing pages, websites, SEO, CRO and marketing technology. Understanding of HTML/CSS, Javascript Strong analytical, organisational and project management skills. Confidence using generative AI tools as part of daily marketing workflows. Professional proficiency in English and Spanish. Nice to have Experience in healthcare, pharmaceutical marketing, MedTech, education or digital platforms. Experience implementing or managing marketing technology tools. Experience with Canva, Figma and/or Adobe Creative Cloud. Experience with ClickUp or similar project-management tools. Working model Hybrid position -
- Barcelona (Portal de l'Àngel) This position follows a hybrid working model, with three mandatory office days (Monday to Wednesday) at our Barcelona office and two remote working days (Thursday and Friday).
📌 Creative Marketing Specialist (Barcelona)
🏢 Xpeer Business Solutions
📍 Barcelona