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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
smarter investment decisions
advanced performance measurement
scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
You will lead a multidisciplinary team including:
Global Paid Media Data Manager
Global Social Data Data Manager
General Media Data Product Manager
Global Media Tracking Manager
You will build a strong center of expertise, combining:
media analytics
data governance & tracking
data products
What you'll get to do
Define and lead the global Media Data strategy and roadmap
Position media data as a strategic asset supporting business growth and transformation
Build a long-term vision integrating:
o measurement
o consumer understanding
o AI-driven use cases
2. Advanced Measurement & Performance Excellence




Lead end-to-end media measurement strategy, including:
o Attribution frameworks
o Brand & performance measurement
Oversee econometric and advanced analytics approaches to:
o quantify marketing impact
o optimize media investments
o support budget allocation decisions
Drive the evolution towards holistic, cross-channel performance measurement
3. Media Data Ecosystem, Governance & Tracking
Define and enforce global media data standards, including:
o tracking frameworks (tagging, pixels, taxonomy)
o KPI harmonization
o data models across Paid / Owned / Earned
Ensure data quality, consistency, and scalability across all markets and platforms
Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem
4. Data Products & Scalable Activation
Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
Define roadmap, use cases, and prioritization based on business value
Ensure delivery of self-serve, high-quality analytics assets
Drive adoption of data solutions across brands and markets
5. Insight Generation & Business Impact
Transform complex analyses into clear, actionable business recommendations
Build strong narratives linking:
o media performanceo consumer behavior
o business outcomes
Act as a trusted partner for senior stakeholders on media investment decisions
6.



Cross-functional Leadership & Stakeholder Management
Act as the key interface between Business, Media, Tech, Data, and external partners
Collaborate with:
o Global & Local Marketing teams
o Media agencies
o Tools vendors
o Data & Tech teams
Align stakeholders around a shared measurement and data vision
7. Team Leadership & Capability Building
Build and lead a high-performing team of media data experts
Develop capabilities across:
o advanced analytics
o data product mindset
o business translation of insights
Create a culture of excellence, ownership, and innovation
We'd love to meet you if you have
Experience
12+ years in media analytics, data, or digital performance roles
Strong experience in advanced measurement (MMM, attribution, econometrics)
Proven track record managing complex, cross-functional programs
Experience leading teams and building data capabilities at scale
Background in consumer goods, beauty, or luxury is a strong plus
Technical & Functional Expertise
Deep understanding of:
o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...)
o Media tracking & data collection (GA4, tagging, etc.)
o Cross-channel measurement frameworks
Strong analytical background (econometrics, statistics, modeling)
Experience with:
o SQL / data environments (Big Query)
o Data visualization tools (Tableau, Power BI, Looker)
o Data products and data lifecycle (from ingestion to activation)
Leadership & Soft Skills
Strategic thinker with strong business knowledge
Ability to translate complex data into impact for business stakeholders
Excellent com

📌 Global Head Of (Barcelona)
🏢 Puig Deutschland
📍 Barcelona