Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona . This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success. You will work cross-functionally with product development, sales, and marketing teams to understand customer needs, competitive landscape, and market trends, translating these insights into compelling product positioning and messaging.
This is a key strategic role driving product adoption and revenue growth. Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona . This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success.
You will work cross-functionally with product development, sales,
and marketing teams to understand customer needs, competitive landscape, and market trends, translating these insights into compelling product positioning and messaging. This is a key strategic role driving product adoption and revenue growth. Conduct market research, competitive analysis, and customer segmentation to inform product strategy.
Partner with demand generation teams to create integrated marketing campaigns that drive product awareness and adoption.
Requirements Proven experience in product marketing, preferable in a B2B or technology-focused environment. Excellent market research, analytical, and strategic thinking skills.
Experience creating sales enablement collateral and conducting market analysis.