We're looking for a CRM Senior Specialist to join our EMEA Marketing CRM team in Barcelona. In this role, you'll play a key part in delivering BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from campaign planning and segmentation through testing, approval and deployment.
What will you do?
Build, test and deploy BAU and promotional email campaigns
Own and maintain the EMEA campaign calendar across 15+ markets and languages
Develop and manage audience segmentation and personalised communications
Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
Support A/B testing, uplift analysis and campaign optimisation
Monitor campaign performance, engagement, conversion and deliverability
Troubleshoot campaign builds and maintain high QA standards
Support the development of a scalable, compliant multilingual content library, including the use of AI tools
Work with JIRA, Litmus and other CRM campaign tools
Share knowledge and best practices across the wider EMEA CRM team
What are we looking for? Must have:
Around 5 years of CRM / email marketing experience
Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze , SAP Emarsys).
Hands?on experience and AMPscript, Liquid or Javascript
Experience working with Dynamic Content and Data Extensions




Strong knowledge of audience segmentation
Excellent English and Spanish communication skills
Strong attention to detail and a solid QA mindset
Experience working with multiple stakeholders and international markets
Nice to have:
Experience with Salesforce Marketing Cloud – highly valued, but not essential
Experience using AI / Generative AI tools for content creation and optimisation
Additional European languages
Experience in travel, mobility, retail or another fast-paced B2C environment
We offer:
Permanent contract
Salary range: *** based on experience
Medical Insurance & Life Insurance after 6 months
Multicultural environment in Barcelona World Trade Centre
Remote work up to 4 days a week
Car Rental Discounts
Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Barcelona Barcelona Spain A vehicle rental provider of choice for travelers around the world, Avis Budget Group is powered by our people, our partners, and technology. We operate some of the most recognized brands in the industry through Avis, Budget, and Zipcar, along with local brands such as Payless, France Cars, Apex, and Maggiore.
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📌 Crm Senior Specialist (Barcelona)
🏢 Spain Avis Budget Group Contact Centres EMEA
📍 Barcelona