Job Type: Permanent Employment, Full Time
Reporting Line: Head of Marketing Spain
Languages Required: English and Spanish
ABOUT MIDEA GROUP Midea Group is a publicly listed Global Fortune 500 company and is the world's leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #231 in the 2026 Global Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market.
Global Fortune 500 #246 in 2025
MIDEA & TEAK INTEGRATION In April 2025, Teka Group begins its next century as part of Midea, accelerating R&D;,
scaling in high‐growth markets, and deepening integral synergies. The acquisition combines
Midea's technological leadership and manufacturing scale with Teka's century-long brand
heritage and strong European footprint to deliver broader, more innovative home solutions
worldwide. Backed by Midea, Teka will strengthen operations, expand into new categories,
and reinforce its organizational structure and three iconic brands—Teka, Küppersbusch,
and Intra.
JOB MISSION The main mission of the position is to design, establish and professionalize the
structure, processes and operating model for Go-To-Market, commercial channel
activation and development. The role acts as a strategic link between Marketing and
Sales, driving effectiveness at the point of sale (sell-in, sell-out and brand
experience), as well as fostering a data-driven culture in commercial decisionmaking.
DUTIES & RESPONSIBILITIES Design & Transformation




Define and develop the structure, processes, governance and action plans of
the Go-To-Market & Channel Development department, ensuring alignment
with the Company's commercial strategy and promoting process efficiency and
Lead and develop the team under their responsibility, coordinating
departmental activities and projects, and acting as a link between Marketing,
Product and Sales to ensure aligned commercial execution.
Manage and optimize budgets and resources allocated to channel activation,
visibility, materials and external suppliers, ensuring their effective utilization.
Channel & Customer Planning
Define and oversee the execution of the annual commercial plan by channel
and customer (Joint Business Planning), including the planning of promotions,
incentives and commercial activities.
Develop visibility and commercial activation plans together with key
customers, providing the Sales team with analyses and recommendations that
contribute to negotiations and the achievement of commercial objectives.
Point of Sale (PoS) Define and oversee the brand presence and visibility strategy at the point of
sale, coordinating implementation teams, POS/POP materials and display
projects, ensuring proper execution and compliance with commercial
agreements.
Participate in the definition and execution of Go-To-Market plans for new




product launches, ensuring their introduction into distribution channels,
availability and visibility at the point of sale.
Business Intelligence & Data Analytics
Drive the use of Business Intelligence tools and commercial data analytics,
including sell-in, sell-out, inventory and consumer behavior, identifying trends
and growth opportunities and proposing actions to improve channel and
customer performance.
Analyze the effectiveness and profitability of commercial initiatives,
promotions and display projects, evaluating their return on investment (ROI)
and proposing actions for their optimization, continuation or discontinuation.
Monitor key KPIs and objectives of the annual commercial plan, preparing
performance reports and identifying deviations and opportunities for
improvement to support decision-making.
Oversee the development and execution of the annual sales and product
training plan, including the preparation of training materials, selling points and
technical-commercial content, ensuring alignment with the needs of internal
teams and customers.
QUALIFICATIONS Education: Bachelor's degree in Marketing, Advertising, Public Relations,
Business Administration or a related field.
Experience: At least 8 years of experience leading Go To Market, Channel
Marketing, Customer Development or Commercial Management functions,
with strong knowledge of Business Intelligence, preferably within the Home
Appliance industry. Proven experience in leading teams is essential.
Languages: Spanish (native), English (advanced, at least C1).
Technical Knowledge: MS Office (Word, PowerPoint and advanced

📌 Go To Market (España)
🏢 Midea Europe
📍 España