Work with the VP, ABM & Strategic Marketing to own the strategy and activation of high-value ABM programmes, working with sales to turn account priorities and growth opportunities into focused engagement plans. This is a senior strategic role. Success depends on strong commercial judgement, credible partnership with sales and the ability to connect insight, proposition, content and activation around the opportunities that matter most. Building strong partnerships with account leaders, sales teams and senior stakeholders. Leading strategic activation across the customer journey, supported by specialist campaign and digital resources. Demonstrating ABM impact through meaningful engagement, opportunity progression, relationship growth and commercial outcomes. Account strategy and commercial alignment Develop end-to-end ABM strategies that connect account objectives to a clear marketing response. Prioritise activity against the opportunities and relationships with the greatest commercial potential. Act as a strategic partner to Global Account Vice Presidents, account directors and sales leaders. Create shared ownership between sales and marketing, with clear roles before, during and after activation. Equip sales teams with the insight, content and engagement signals needed to progress conversations and opportunities. Challenge assumptions constructively and keep programmes focused on the client and commercial outcome, rather than marketing activity. Build alignment across Global Marketing and sales, Business Lines, countries, Digital, Customer Experience and other teams. Lead the development of account-specific value propositions, messaging, executive content and sales enablement. Brief and guide the ABM Campaign Manager, digital teams, agencies, writers and subject-matter experts on execution. Work with analytics, CRM and digital teams to build a clear view of performance and next actions. Contribute to training,



communities of practice and development of reusable tools and examples. Portfolio, budget and partner management Own allocated budgets and make clear recommendations to VP, ABM and Strategic Marketing on investment based on account potential and programme maturity. Manage agency and partner contributions against a strong strategic brief, agreed deliverables and quality standards. Protect the quality and consistency of the ABM approach while adapting it to the realities of each account, market or Business Line. Significant B2B marketing experience, including at least 7 years leading ABM strategy for complex enterprise accounts or growth programmes. Experience partnering with senior sales and account leaders to define priorities, shape plans and maintain shared accountability. Strong commercial judgement, with the ability to connect marketing decisions to relationship development, pipeline and revenue objectives. Experience turning account and market intelligence into propositions, messaging, content and engagement plans. Confidence working across a complex, matrixed global organization. Experience using CRM, account intelligence, intent, digital and measurement tools to inform decisions. Strong programme leadership, budget management and agency management skills. Through our three global business units (GBU) – Adecco, Akkodis and LHH
- we deliver expertise in talent and technology, enabling organizations to succeed and people to thrive. We're proud to be a global thought‐leader and care about doing the best job we can to ensure better futures for everyone. You will have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. As a integral, multi brand organization with multiple different roles, our application process can vary. Our interview process includes an initial phone screening, followed by a virtual round of interviews with Hiring Manager, HR team and senior leaders.

📌 Senior Manager, Global Account-Based Marketing (España)
🏢 Adecco Group
📍 España