As the Marketing Manager for Xplor’s Laundry Saa S business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience Commercial Performance Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention In addition to supporting Saa S revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion Own messaging, positioning and launch execution for Laundry Saa S solutions, improving conversion rates and customer satisfaction across the funnel Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period Report on funnel performance with clear KPIs — MQLs, pipeline contribution,



CAC and campaign ROI — to hold the plan accountable to targets Strategy & Vision Shape the marketing vision and strategy for Laundry Saa S in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them Own the marketing plan and budget for Laundry Saa S (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets Collaboration & Leadership Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets Act as the marketing voice for Laundry Saa S. Rally internal stakeholders and agency partners around campaign priorities and deliver against plans Have a bias to action (Move with Purpose Principle), being data driven but also knowing when to move Be a culture champion, intentionally bring our Create Lasting Communities value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environment Experience running Saa S demand generation,



product marketing and content programs end to end Team player with focus on relationship building and influencing across business boundaries Experience marketing Saa S products in an SMB vertical Proven record of using lifecycle and retention campaigns to reduce Saa S churn and lift NDRHands-on operator and a strong strategic thinker, comfortable in the Saa S marketing tech stack Proven track record of clear communications with senior stakeholders and across cross-functional teams Proven experience in data-driven decision-making using Saa S funnel KPIs and campaign metrics Proven record of accomplishment in driving sustained Saa S pipeline and revenue growth Bachelor’s degree in Marketing, Business, Communications, or a related field preferred;

equivalent experience considered Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced Saa S environment The ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organization Strong track-record of developing marketing talent and managing agency or vendor partners5+ years of experience in marketing roles at a B2 B Saa S technology company, with budget ownership Experience scaling Saa S marketing programs and the operating cadence behind them Demonstrated experience in building customer centric messaging grounded in Saa S buyer research Proven record of improving marketing efficiency, resulting in lower Saa S CAC, faster payback and stronger campaign ROIExperience running Saa S demand generation, product marketing and content programs end to end #J-18808-Ljbffr

📌 Marketing Manager (Saas) (Salt)
🏢 Xplor
📍 Salt