YABA is seeking a CMO to lead our marketing, product and channel strategy across three brands. You will decide markets and channels, align investments, and build a scalable marketing organization capable of delivering the next growth phase. This is a strategic leadership role reporting to the CEO and CFO. You will drive market-by-market go-to-market plans, prioritize channels and countries, and ensure alignment with product and brand leadership. #J-18808-Ljbffr