Description Amazon Web Services Europe South (Spain, Italy and Portugal) is seeking a Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through insight-led, personalized marketing initiatives.

Description Amazon Web Services Europe South (Spain, Italy and Portugal) is seeking a Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through insight-led, personalized marketing initiatives.

The ABM Manager will own the end-to-end strategy and execution of ABM programs, working backwards from customer needs to create data-driven, multi-channel engagements that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence and align cross-functional stakeholders including account teams, sales managers, and partner organizations.

Key job responsibilities

Design and execute ABM campaigns (1:1, 1:few) aligned with area and global frameworks that drive measurable business impact

Partner with account teams to translate account priorities into insight-led marketing programs

Develop customer value propositions and orchestrate executive engagement programs that deepen relationships within target accounts

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Execute multi-channel programs (events, digital) that deliver personalized account experiences





Collaborate with demand generation and partner marketing teams to ensure ABM programs integrate with broader go-to-market efforts

Track and report on program performance, using data to optimize and scale successful approaches

Drive operational excellence through standardized processes, documentation, and best practices

Manage program budgets effectively, demonstrating frugality while maximizing impact

Collaborate with the integral ABM community to share learnings and adopt proven practices

A day in the life
Every day starts with the customer. You'll review account intelligence and buying signals, partner with account teams to align on priorities, and coordinate joint engagements with Demand Generation team and Partner Marketing. You'll be hands-on - building precision events, launching multi-channel campaigns, crafting personalized content, and orchestrating executive engagement programs. You'll analyze performance data to optimize and scale what works, share best practices with the broader ABM community, and collaborate across teams to support customers and shared demand drivers across your region. The challenge: turning deep account insights into precision marketing that drives revenue, relationships, and reputation.

About The Team
We are the AWS Europe South Marketing team, part of the broader AWS Marketing organization, covering Spain, Italy, and Portugal.



We deliver Account-Based Marketing for strategic enterprise customers, working closely with account teams to turn deep customer understanding into personalized engagement that earns trust and accelerates business outcomes. We are guided by Amazon's Leadership Principles in everything we do. If you thrive in fast-paced environments where you can shape strategy and see direct impact on customers, this is the team for you.

Basic Qualifications

Experience in a business-to-business (B2B) environment, high-tech products/services

Experience building, executing and scaling cross-functional marketing programs

Experience using data and metrics to measure impact and determine improvements

Experience communicating results to senior leadership

Speak, write, and read fluently in Spanish

Speak, write, and read fluently in English, and have the ability to take direction in English

Bachelor's degree, or MBA in management, business administration, economics, engineering, marketing

10+ years of professional marketing experience across program, campaigns, operations and events in a BtoB/IT environment in Spain/Portugal.

Experience with marketing technologies, martech stack, across marketing automation, social media platforms, CRM (Salesforce.com), data analysis and reporting tools.

Preferred Qualifications

Experience in creating account based enterprise marketing plans

Speak, write, and read fluently in Portuguese

Track record of building insight-led engagement programs that drive executive-level relationships, pipeline acceleration, and revenue growth in complex B2B environments

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforc

📌 Senior Marketing Manager, Strategic (Madrid)
🏢 Amazon Web Services (AWS)
📍 Madrid