The OpportunityLocation: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:•

smarter investment decisions•

advanced performance measurement•

scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.Scope & Team LeadershipYou will lead a multidisciplinary team including:•

Global Paid Media Data Manager•

General Social Data Data Manager•

Global Media Data Product Manager•

Integral Media Tracking ManagerYou will build a strong center of expertise, combining:•

media analytics•

data governance & tracking•

data productsWhat you'll get to do1. Media Data Strategy & Transformation•

Define and lead the global Media Data strategy and roadmap•

Position media data as a strategic asset supporting business growth and transformation•

Build a long-term vision integrating: o

measuremento

consumer understandingo

AI-driven use cases2. Advanced Measurement & Performance Excellence•

Lead end-to-end media measurement strategy, including: o

Attribution frameworkso

Brand & performance measurement•

Oversee econometric and advanced analytics approaches to: o

quantify marketing impacto





optimize media investmentso

support budget allocation decisions•

Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking•

Define and enforce global media data standards, including: o

tracking frameworks (tagging, pixels, taxonomy)o

KPI harmonizationo

data models across Paid / Owned / Earned•

Ensure data quality, consistency, and scalability across all markets and platforms•

Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem4. Data Products & Scalable Activation•

Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)•

Define roadmap, use cases, and prioritization based on business value•

Ensure delivery of self-serve, high-quality analytics assets•

Drive adoption of data solutions across brands and markets5. Insight Generation & Business Impact•

Transform complex analyses into clear, actionable business recommendations•

Build strong narratives linking: o

media performanceo

consumer behavioro

business outcomes•

Act as a trusted partner for senior stakeholders on media investment decisions6. Cross-functional Leadership & Stakeholder Management•

Act as the key interface between Business,



Media, Tech, Data, and external partners•

Collaborate with: o

Global & Local Marketing teamso

Media agencieso

Tools vendorso

Data & Tech teams•

Align stakeholders around a shared measurement and data vision7. Team Leadership & Capability Building•

Build and lead a high-performing team of media data experts•

Develop capabilities across: o

advanced analyticso

data product mindseto

business translation of insights•

Create a culture of excellence, ownership, and innovationWe'd love to meet you if you haveExperience•

12+ years in media analytics, data, or digital performance roles•

Strong experience in advanced measurement (MMM, attribution, econometrics)•

Proven track record managing complex, cross-functional programs•

Experience leading teams and building data capabilities at scale•

Background in consumer goods, beauty, or luxury is a strong plusTechnical & Functional Expertise•

Deep understanding of: o

Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…) o

Media tracking & data collection (GA4, tagging, etc.)o

Cross-channel measurement frameworks•

Strong analytical background (econometrics, statistics, modeling)•

Experience with: o

SQL / data environments (Big Query)o

Data visualization tools (Tableau, Power BI, Looker)o

Data products and data lifecycle (from ingestion to activation)Leadership & Soft Skills•

Strategic thinker with strong business knowledge•

Ability to translate complex data into impact for business stakeholders•

Excelle

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona