Revolutionizing recruitment through growth and product marketing We’re looking for a Senior Growth Product Marketing Manager to own that self-serve journey. You’ll own product marketing for our product-led motion, from first website visit to upgrade. Plan and run feature launches end to end, from internal briefing to in-app announcements, emails and help content. Build AI-powered systems that run on their own: behaviour-based segmentation, personalised journeys, research synthesis and experiment analysis. Define and own our PLG metrics (activation, feature adoption, trial-to-paid conversion, expansion) together with our BI team. You’ll report to the Head of Product and work closely with Product Managers, Design, UX Research, BI and Engineering. As a senior individual contributor, you’ll set the standard for how JOIN does growth. This role is purely product-led, so there’s no sales enablement: your audience is our users, not our sales team. Collaborate closely with product, design, and data teams to analyze user behavior and optimize the self-serve funnel. Design and run continuous experimentation programs to improve activation, retention, and expansion rates. 6+ years in product,



growth or lifecycle marketing at B2B SaaS companies, with real time spent in a product-led or self-serve motion. ~ io, Braze or Amplitude, not just briefed them. ~ Strong with data: you write your own queries or build your own dashboards, read funnels and design experiments with proper sample sizes. ~ Clear, sharp writing in English. German, French or Spanish a plus. ~ You use AI to do real work, not to churn out content: you’ve built workflows or agents that segment users, synthesise research, analyse experiments or personalise journeys, and you know where the output needs human judgement. We follow a hybrid model (3 days office, 2 remote) to promote collaboration. You mainly use AI to produce more content, faster. You want a fully remote position. Productivity from Everywhere: 104 days per year remote (post-probation), following our hybrid policy. Relocation support: Meet the Team (Optional): Connect with your future colleagues in Product, Design and BI. You’ll always know where you stand: no black holes, no ghosting.

📌 Senior Product Marketing Manager (Barcelona)
🏢 join
📍 Barcelona