Key Responsibilities
and Accountabilities Responsible for leading the design, customisation, and optimisation of the CRM platform, ensuring robust integration, advanced data analytics, and scalable solutions that align with the domain’s strategic objectives and drive customer relationship excellence while identifying new opportunities within the customer. Lead the design and development of complex digital solutions in the CRM Domain Lead the development of complex software solutions. Provide technical guidance and mentorship to junior engineers. Ensure architectural integrity and consistency across the software development lifecycle. Develop and maintain software architecture documentation. Participate in project planning and estimation activities. CRM Platforms Excellent knowledge of CRM systems e.g. Salesforce, HubSpot, Microsoft Dynamics (Backend and Frontend). Additional project related experience with any of the Industry Clouds is taken as an advantage. Be able to implement efficient, scalable, and maintainable CRM solutions. Experience in leading and managing project development in Agile or Scrum environments. Experience with CI/CD and version control tools (e.g., GitHub, GitLab, Bitbucket, Jenkins, etc.). Ability to work independently and as part of a team, managing multiple priorities and deadlines and guide junior members. Databases Ability to query databases for customer data extraction and reporting. Scripting & Automation Strong programming skills in APEX, C#, .net, others. API Integration Strong understanding of REST/SOAP APIs for integrating CRM with other systems. Data Analysis & Reporting Strong experience with Excel, Power BI, Tableau or others to analyse customer data and generate insights. Customer Data Management Strong understanding of data segmentation, customer lifecycle, and personalisation. Troubleshooting & Debugging Ability to diagnose CRM-related technical issues and provide solutions. Team player with organisational skills and dedicated to transparency. Innovation at Our Core: As part of dentsu’s integral network,



Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions. Together, we work on impactful international projects, making meaningful connections every step of the way. What’s in It for You? ~ Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale. ~ Enjoy hybrid work models, adaptable hours, and home office options. Hybrid working – we combine flexibility with in‑person collaboration, with an expectation of 1 day per week/ 4 days per month in the office. ~

We offer
competitive salaries, volunteer days, wellness days, modern offices, and a multi‑cultural environment that fosters creativity and innovation. ~ Innovation‑Driven Work: Contribute to projects that are reshaping industries and driving transformation with next‑generation technologies and strategies. ~ Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact. ~ Expand your skills through training, mentorship, and data‑driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach. ~*Location and Contract Brand: Merkle Time Type: Full time Contract Type: Permanent We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Find out more

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📌 Senior / Lead Salesforce Engineer (Barcelona)
🏢 Dentsu
📍 Barcelona