Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win - every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION

As a Deputy Boutique Manager, you will play a key role in supporting boutique performance by driving sales, coaching the team on the floor, delivering exceptional client experiences, and ensuring operational excellence while acting as a strong support to the Boutique Manager. Based in La Roca Barcelona you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity. You will report to the Boutique Manager.

Job responsibilities

- Plays an active role in the boutique, increasing boutique sales, contributing individually to the turnover, and bringing the team in achieving the global objective
- Analyzes the store’s retail KPIs, identifies business opportunities to drive growth, implements 360 action plans to tackle them, and ensures follow-up and feedback sharing
- Stays updated on the watch industry as well as on local / market competitive environment and anticipates the business accordingly, leveraging business opportunities linked to local market
- Takes full responsibility of Boutique’s performance on all aspects in the absence of the Boutique Manager
- Ensures team’s motivation and cohesion to reach the Boutique’s goals




- Acts as a point of contact for both teams and boutique / Market management, and as a privileged interface between both when necessary
- Ensures strong presence on the shopfloor to support and coach the team members on the floor, provides feedback, develops them in their current roles
- Promotes a positive, inclusive, and supportive work environment in line with group’s values
- Contributes to the successful onboarding of newcomers
- Acts as Team leader in the absence of the Boutique Manager
- Ensures an outstanding service is offered to all visitors in store; trains, develops, and debriefs teams around Client Experience excellence
- Embodies the Tag Heuer’s brand DNA and acts as a passionate Brand Ambassador in and outside the boutique, especially at events
- Defines proactively grooming, attitudes, and Visual Merchandising in line with luxury standards and internal guidelines
- Leads the team to develop long-term relationships with clients
- Sets and follows collective and individual clienteling objectives (conversion rate, new clients recruited, repeater rate, VIC share, net promoter score)
- Ensures qualitative client data collection and leverages the data to address clients in a personally relevant way, capitalizing on all opportunities to grow the business




- Plans and participates to events in line with brand strategy and guidelines
- Oversees the boutique operational processes, front and back, in line with internal guidelines (inventory, cash, security, store opening and closing...) with full autonomy
- Ensures compliance with internal control policies
- Supervises the store expenses and maintenance
- Shows proactivity to challenge and improve processes

Profile

- Management experience in a luxury retail environment, with the ability to lead, coach and develop a high-performing team
- Mastery of selling skills and retail KPIs, with a strong results-oriented and creative business-driven mindset
- Knowledge of Brand DNA, history, and collections
- Client-centric mindset, with a focus on recruiting new clients and growing the active client base
- Excellent interpersonal and communication skills
- Agile and adaptable manager, able to multi-task and adapt quickly in a fast-paced environment
- Autonomy, resilience, strong sense of ownership, and ability to act with pragmatism

Additional information

Your benefits at TAG Heuer (non-exhaustive list):

- Tailor-made onboarding program
- Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more)
- Exclusive discounts on selected TAG Heuer and LVMH products
- Access to cutting-edge learning platforms to support continuous professional development and skill enhancement.
- Language academy enrollment for those wishing to learn a new language or perfect an existing one.
- Health and life insurance cover

📌 Deputy Boutique Manager (España)
🏢 Lvmh
📍 España