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Role Title: Digital Marketing Steering Manager, Global

Reports to: Global Head of Digital Marketing

Seniority: 4-7 Years

Location: Madrid or Europe

About us

The Digital Marketing Steering Manager, Global plays a critical execution and coordination role in supporting the Global Head of Digital Marketing and three Regional Digital Marketing Managers (Americas, Europe, APAC) in delivering the Global Operating Model across 20 markets and all external agency partners.

This role acts as the general operational engine - enabling Regional Managers to focus on strategic agency stewardship, performance governance, and budget allocation by handling the operational execution that underpins their work: agency reporting consolidation, creative asset coordination, campaign readiness, website content management, RFP support, GOM compliance tracking, and cross-regional coordination.

Reports directly to the Head of Digital Marketing, Global.

Key Responsibilities

Agency Operations & GOM Compliance Support

Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model across all markets

Consolidate monthly and quarterly agency performance KPIs (CPA, ROAS, etc.) across regions into global reporting dashboards

Coordinate agency deliverable timelines - ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards

Support RFP processes by coordinating documentation, evaluation criteria, timelines, and stakeholder inputs across regions





Assist in onboarding new agencies - preparing GOM orientation materials, access requirements, reporting templates, and compliance checklists

Maintain and update GOM documentation, playbooks, and compliance checklists as the model evolves

Flag agency performance risks, adherence gaps, or cross-market inconsistencies to Regional Managers for escalation

Budget & Performance Reporting Support

- Support Regional Managers in tracking digital budget allocation among agencies and channels across markets
- Compile performance data to help identify underperforming channels and inform reallocation recommendations
- Assist in preparing quarterly deep-dive performance materials and strategic recommendations for regional and global stakeholders
- Audit media buy efficiency data and consolidate cross-market learnings for Regional Manager review
- Ensure data accuracy and consistency across all agency-submitted reports

Creative, Content & Campaign Coordination

- Coordinate localization of global creative assets to meet regional linguistic, regulatory, and cultural requirements across markets
- Manage creative review cycles - routing assets (storyboards, rough cuts, final deliverables) through approval workflows
- Execute website copy uploads across all markets, ensuring accuracy, compliance, and consistency with global standards




- Build and maintain landing pages to support campaign initiatives and testing roadmaps globally
- Coordinate email newsletter content (monthly/quarterly), including asset preparation and copy integration across regions
- Support campaign readiness by coordinating asset delivery between agencies, Regional Managers, and internal teams
- AI Readiness Work effectively in an environment shaped by artificial intelligence (AI), machine learning, data, analytics and cloud-based tools, using insights responsibly with our standards of data governance, security and ethical use.

Tracking & Marketing Operations

- Collaborate with analytics and media teams to ensure tracking frameworks are properly implemented and consistent across all markets
- Support troubleshooting of tracking issues (e.g., conversions, tagging, campaign performance discrepancies)
- Assist in aligning campaign tracking requirements with global standards and tools (e.g., GTM, platform pixels)
- Monitor adherence to global reporting standards across agency submissions

Cross-Regional Coordination & Stakeholder Alignment

- Act as a key liaison between the Global Head of Digital Marketing, Regional Managers, and local market stakeholders
- Coordinate timelines, deliverables, and communications across multiple regions and time zones
- Support Regional Managers in adapting global strategy to local market needs - coordinating cultural nuances, regulatory requirements, country-specific disclosures, and localization variants with agencies
- Track competitor and market activity inputs from Regional Managers and consolidate for global visibility
- Manage meeting coordination, agenda pre

📌 Regional Digital Marketing Specialist (Madrid)
🏢 Allianz Commercial
📍 Madrid