Paid Search Manager Department: Marketing Employment Type: Full Time

Location:
Spain Reporting To: Tyler Rogers Description Why this role exists We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts. You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend. What are your

responsibilities:
* End-to-End Account Ownership : Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
* Bidding Strategy & Budget Allocation : Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.
* Campaign Execution & Optimization : o Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency. o Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions. o Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.
* Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
* Data & Attribution Integrity : Collaborate with data/analytics teams to ensure accurate conversion value modeling,



offline conversion tracking (OCT), first-party data integration, and attribution accuracy.
* Cross-Functional Alignment : Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing assets for Demand Gen and PMax campaigns.
* Reporting & Insights : Deliver weekly and monthly performance reports highlighting key metrics (Spend, Revenue, ROAS, CPA, Conversion Value) and actionable insights to senior leadership. Skills, Knowledge and Expertise
*

Experience:
4–6+ years of dedicated, hands‐on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.
* Budget Scale: Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals.
* Smart Bidding Mastery: Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.
* Campaign Diversity: Extensive experience running and optimizing non-branded search, PMax, and Demand Gen (or Discovery) campaigns.
* Analytical

Skills:
Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets (pivot tables, data manipulation), and attribution modeling.
* Technical Proficiency: Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.
* Creative Eye:



Ability to collaborate on visual and video creative specs tailored for Demand Gen and asset-led formats.
* Google Ads and Microsoft Advertising certifications.
* Experience with third-party SEM management tools (e.g., SA360, Marin, Kenshoo/Skai) or bid management scripts.
* Background in (B2B / E-commerce / Lead Gen
- specify your industry). Your superpowers are...
* Exceptional analytical and problem-solving skills.
* Strong data interpretation abilities with a passion for turning insights into action.
* Outstanding attention to detail and campaign accuracy.
* Strategic thinking with the ability to balance short-term performance and long-term growth.
* Expertise in performance marketing optimization and experimentation.
* Strong forecasting, budget management, and resource allocation skills.
* Ability to identify opportunities and risks before they impact performance.
* Excellent communication and stakeholder management skills.
* Highly organized with strong project and priority management capabilities.
* Demonstrates ownership, accountability, and a results-driven mindset. You should apply if...
* Passionate about performance marketing and driving measurable business outcomes.
* Enjoy analyzing data and uncovering insights that lead to growth opportunities.
* Naturally curious and continuously test, learn, and optimize.
* Thrive in a fast-paced environment and adapt quickly to changing priorities.
* Comfortable managing large budgets and making data-driven decisions.
* Possess grit and persistence when solving complex performance challenges.
* Take initiative and proactively identify opportunities for improvement.
* Highly collaborative and enjoy partnering with creative, analytics, and cross-functional teams.
* Open to feedback and continuously seek ways

📌 Paid Search Manager (Ceuta)
🏢 Magic
📍 Ceuta