Job Type: Permanent Employment, Full Time
Reporting Line: Head of Marketing Spain
Languages Required: English and Spanish
Midea Group is a publicly listed Global Fortune 500 company and is the world's leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #231 in the 2026 Global Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market.
~ Integral Fortune 500 #246 in 2025

scaling in high‑growth markets, and deepening global synergies. The acquisition combines
Midea's technological leadership and manufacturing scale with Teka's century-long brand
and reinforce its organizational structure and three iconic brands—Teka, Küppersbusch,
structure, processes and operating model for Go-To-Market, commercial channel
activation and development. The role acts as a strategic link between Marketing and
Sales, driving effectiveness at the point of sale (sell-in, sell-out and brand
experience), as well as fostering a data-driven culture in commercial decisionmaking.
the Go-To-Market & Channel Development department, ensuring alignment
with the Company’s commercial strategy and promoting process efficiency and
departmental activities and projects, and acting as a link between Marketing,
Product and Sales to ensure aligned commercial execution.
Manage and optimize budgets and resources allocated to channel activation,
Channel & Customer Planning




Define and oversee the execution of the annual commercial plan by channel
incentives and commercial activities.
Develop visibility and commercial activation plans together with key
customers, providing the Sales team with analyses and recommendations that
contribute to negotiations and the achievement of commercial objectives.
Point of Sale (PoS)

Define and oversee the brand presence and visibility strategy at the point of
sale, coordinating implementation teams, POS/POP materials and display
projects, ensuring proper execution and compliance with commercial
availability and visibility at the point of sale.
Business Intelligence & Data Analytics
Drive the use of Business Intelligence tools and commercial data analytics,
customer performance.
Analyze the effectiveness and profitability of commercial initiatives,
promotions and display projects, evaluating their return on investment (ROI)
Monitor key KPIs and objectives of the annual commercial plan, preparing
performance reports and identifying deviations and opportunities for
Oversee the development and execution of the annual sales and product
training plan, including the preparation of training materials, selling points and
technical-commercial content, ensuring alignment with the needs of internal
Bachelor’s degree in Marketing, Advertising, Public Relations,
Marketing, Customer Development or Commercial Management functions,
with strong knowledge of Business Intelligence, preferably within the Home
Spanish (native), English (advanced, at least C1).
Technical Knowledge: MS Office (Word, PowerPoint and advanced Excel),
Business Intelligence tools (Power BI, Tableau, AI). Analytical skills, results orientation, project

📌 Go To Market & Channel Development Manager (Madrid)
🏢 Midea Europe
📍 Madrid