Produal develops reliable measurement and control solutions for building automation and HVAC professionals. With Nordic roots and deep technical expertise, we combine high-quality products with responsive, local support. Our ambition is simple: to be the easiest company in our industry to work with—for customers, partners and colleagues. Produal is part of Bemsiq Group, an international group of innovative companies advancing smarter, more sustainable buildings and operations.
As part of a planned leadership transition, we are looking for a commercially driven, people-focused leader to join us as Country Manager for Produal Spain.
Your role As Country Manager, you will own the development, performance and profitability of Produal Spain. This broad leadership role combines strategic direction with hands-on commercial, people and operational management.
You will lead the Spanish team, strengthen our position in the local building automation market and deliver sustainable, profitable growth. Own the performance of Produal Spain, including sales, profitability, budgeting, forecasting and operational efficiency.
Translate group strategy into clear annual and long-term business plans that grow sales, market share and profitability.
Lead, coach and develop the Spanish team, fostering a collaborative, accountable and high-performing culture.
Define and execute the local sales strategy in line with Produal’s direction.
Drive specification activities so that Produal solutions are considered early in project development.
Turn market trends,



customer needs and competitor insights into informed commercial decisions.
What will help you succeed You are an experienced commercial leader who understands project-based technical sales and can turn market opportunities into sustainable results. Proven experience in project-based sales in HVAC, BMS, building automation, controls or a related technical industry.
A strong understanding of solution sales involving engineering companies, system integrators, installers and contractors.
Sound financial acumen, including experience with budgets, P&L;, forecasting and performance management.
Knowledge of the Spanish BMS and HVAC market and its key stakeholders.
Strong commercial judgement, customer focus and negotiation skills.
A relevant bachelor’s degree, preferably in engineering, business or economics.
Native-level Spanish and professional fluency in English.
You move comfortably between strategic planning and practical execution, and you inspire others to work towards shared goals.
What we offer This is an opportunity to lead and develop an established local business, backed by an international organisation with strong technical expertise and ambitious growth plans.
The freedom to shape the local growth strategy and strengthen our market position.
Access to an international network of experienced colleagues and specialists.
A competitive salary and benefits package, including a performance-based bonus.
If you are excited by the opportunity to grow a technology-driven business, develop people and contribute to smarter, more sustainable buildings, we would be pleased to hear from you.

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