Huawei Consumer Business Group is one of the three primary business units of Huawei Technologies Co., a global technology company serving a third of the world's population across more than 170 countries. The Consumer Business Group has become a leading smartphone maker, offering a broad portfolio of smartphones, PCs and tablets, wearables, and cloud services designed to deliver a superior user experience. With 16 R&D; centers, Huawei invests heavily in innovation and mobility solutions. Built on more than two decades of leadership in telecommunications, Huawei creates new possibilities for consumers through cutting-edge devices and services. For information on how Huawei handles personal data, candidates can review the privacy statement at https://consumer.huawei.com/en/privacy/privacy-policy/. Key Responsibility 1. Budget Planning & Management
* Plan, forecast, and manage quarterly and annual e-commerce paid marketing budgets across SEM, CPS (Affiliate), media buying, and other promotional resources.
* Formulate budget allocation plans for SEM campaigns based on product launches, campaign objectives, and general business targets; handle budget applications and approvals.
* Manage CPS commission budgets, paid media procurement fees, and promotional resource expenditures.
* Align marketing resource planning with product launches and major shopping events (e.g., Black Friday, Summer Sales) to improve budget efficiency.
* Dynamically adjust budget distribution and media resource allocations based on real-time business performance and campaign ROI. 2. Traffic Strategy & Campaign Planning
* Develop traffic generation plans in line with the annual marketing calendar, major sales events, and product launches, collaborating closely with MKT, Product, and Operations teams.
* Conduct media market research to evaluate trends,



consumer behaviors, and publisher performance to inform media channel selection and allocation strategy.
* Optimize CPS affiliate commission tiers, negotiate partner placements, and execute resource barters to boost partner efficiency.
* Design custom traffic acquisition and conversion strategies tailored to specific campaign goals across different product categories. 3. Media & Creative Asset Management
* Oversee day-to-day management of SEM (Search, Shopping) campaigns, including keyword research, ad copy, sitelinks, bidding strategies, and promo integrations.
* Produce creative briefs for search ads (Copy, Keywords, Sitelinks) aligned with General HQ account structure and campaign needs.
* Draft creative briefs for CPS media networks, overseeing creative production and launch workflows.
* Create, track, and distribute promotional discount codes/coupons to agencies, media outlets, and channel partners.
* Ensure accurate product specifications, promotional mechanisms, and marketing assets are distributed to agencies, media partners, and publishers.
* Develop briefs for Demand Gen ad creatives, copy, and promotional materials for launch events and major sales.
* Coordinate on-site content planning and messaging execution for owned push notifications (e.g., My HUAWEI Push).
* Perform routine maintenance, audits, and error checks for SEO product feeds.
* Partner with PR, Social,



and Brand MKT teams to ensure unified promotional and product messaging across all touchpoints. 4. Campaign Launch & Quality Assurance
* Conduct pre
- and post-launch QA checks on SEM, Shopping, and Search campaigns to ensure 100% accuracy in product information, pricing, landing pages, and promotion mechanics.
* Verify ad creatives and promo details for Demand Gen campaigns during key sales periods.
* Inspect media buying ad placements to ensure ads run according to agreed schedules, placements, and specs.
* Audit promo codes/coupon functionality live on-site and resolve any technical errors immediately.
* Identify and troubleshoot discrepancies across ads, creatives, pricing, landing pages, and stock availability.
* Manage monthly CPS affiliate commission reviews and campaign data verification, validating key metrics such as commission rates and order statuses.
* Lead proof-of-performance acceptance for media buying campaigns, collecting screenshots, delivery proofs, business data, and campaign reports.
* Maintain clear communication with media partners, agencies, internal finance, and business operations to facilitate seamless campaign execution and invoice settlements.
* Audit order anomalies, commission disputes, and tracking discrepancies to drive swift resolutions. 6. Analytics & Performance Optimization
* Monitor and analyze daily/weekly SEM performance metrics (Cost, CTR, Conversion Rate, ROAS, CPA) to evaluate channel effectiveness.
* Track affiliate platform dashboards to analyze orders, commission payouts, and conversion trends.
* Conduct post-campaign reviews to evaluate conversion funnels and identify traffic leakage or growth opportunities.
* Leverage store traffic and consumer data to build target persona profi

📌 Ecommerce Marketing Junior Assistant (Comunidad de Madrid)
🏢 Huawei Consumer Business Group
📍 Comunidad de Madrid