About the Role
Our client, a rapidly expanding online retail business, is looking for a creative and strategic Social Media Manager to be based in León, Guanajuato. This pivotal role will be responsible for building and maintaining a strong online presence for our client through engaging content and effective community management. You will shape the brand's voice across social platforms, drive traffic to our client's e-commerce site, and foster a loyal customer base. The idóneo candidate is deeply immersed in the latest social media trends, understands e-commerce dynamics, and excels at translating marketing objectives into compelling social media narratives. This is an exciting opportunity to make a significant impact within a growing company located in the heart of León, Guanajuato.

Key Responsibilities
* Develop and execute a comprehensive social media strategy aligned with e-commerce goals.
* Create, curate, and schedule engaging, high-quality content (text, images, video) for all relevant social media platforms (Facebook, Instagram, Twitter, TikTok, etc.).
* Manage social media communities, responding to comments, messages, and inquiries in a timely and professional manner.
* Monitor social media trends, tools, and applications, and identify opportunities for growth and engagement.
* Run and manage paid social media advertising campaigns to drive traffic, conversions, and brand awareness.
* Analyze social media performance metrics,



provide regular reports, and use insights to optimize strategies.
* Collaborate with the marketing and sales teams to ensure cohesive brand messaging and integrated campaigns.
* Stay updated on platform algorithm changes and best practices to maximize reach and engagement. Requirements
* Proven experience as a Social Media Manager or similar role, preferably within an e-commerce context.
* Excellent knowledge of major social media platforms and their respective audiences.
* Demonstrated ability to create compelling written and visual content.
* Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
* Familiarity with social media advertising and campaign management.
* Strong analytical skills and experience with social media analytics tools.
* Excellent communication, interpersonal, and customer service skills.
* Ability to work independently and as part of a team in León, Guanajuato.
* Bachelor's degree in Marketing, Communications, or a related field is preferred. Benefits
* Competitive salary package.
* Health insurance and other standard benefits.
* Opportunities for career advancement within a growing company.
* Be part of a creative and dynamic marketing team.
* Work in a vibrant city like León, Guanajuato.
* Contribute to the expansion of a successful online business. #J-18808-Ljbffr

📌 Social Media Manager para E-commerce (Castilla y León)
🏢 Placements24
📍 Castilla y León