As the Marketing Manager for Xplor’s Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning marketIn this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retentionYou will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experienceCommercial PerformanceGrow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipelineIncrease share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retentionIn addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansionOwn messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnelPartner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfactionContinuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback periodReport on funnel performance with clear KPIs — MQLs, pipeline contribution,



CAC and campaign ROI — to hold the plan accountable to targetsStrategy & VisionShape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports themOwn the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targetsCollaboration & LeadershipBuild strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targetsAct as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plansHave a bias to action (Move with Purpose Principle), being data driven but also knowing when to moveBe a culture champion, intentionally bring our Create Lasting Communities value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environmentExperience running SaaS demand generation,



product marketing and content programs end to endTeam player with focus on relationship building and influencing across business boundariesExperience marketing SaaS products in an SMB verticalProven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDRHands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stackProven track record of clear communications with senior stakeholders and across cross-functional teamsProven experience in data-driven decision-making using SaaS funnel KPIs and campaign metricsProven record of accomplishment in driving sustained SaaS pipeline and revenue growthBachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent experience consideredAbility to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environmentThe ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organizationStrong track-record of developing marketing talent and managing agency or vendor partners5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownershipExperience scaling SaaS marketing programs and the operating cadence behind themDemonstrated experience in building customer centric messaging grounded in SaaS buyer researchProven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROIExperience running SaaS demand generation, product marketing and content programs end to end#J-18808-Ljbffr

📌 Marketing Manager (Saas) (Gerona)
🏢 Xplor
📍 Gerona