A F&B; Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. ¿Qué tendrás que hacer? Definition of the Marketing & Communication Plan for Outlets - Establishment of the Marketing & Communication plan.

- Plan creation.
- Plan monitoring.
- Plan adaptation throughout the year. Branding and Concept - Ensure visual and conceptual consistency for each outlet.
- Development of all stationery and communication/marketing materials required for each restaurant.

Digital

Communication - Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.

- Coordinate with agencies and the e-commerce team.
- Optimize presence on key platforms (websites, Google Business Profile, reservations). PR - Coordinate the PR plan of each outlet’s hotel.
- Draft/Review press releases.
- Organize national and international press trips to promote the restaurant.
- Hosting: receiving journalists and influencers.
- Development of gifts for clients or press.
- Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted. Campaigns and Activations - Ensure proper implementation of promotions and events. Analysis and Visibility - Establish KPIs, track them, and consolidate reports.
- Verify updates of websites, apps, and basic SEO.
- Analyze competition and digital trends. Regional and Cross-Functional Coordination - Align the strategy of the different outlets under a unified brand vision.
- Share best practices among hotels and ensure consistency across all markets. Management of Suppliers and External Agencies - Select, coordinate, and follow up with PR, social media,



and design agencies.
- Validate deliverables and ensure compliance with timings and budgets. Budget and Reporting - Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B; department.
- Control the assigned marketing investment.
- Prepare consolidated reports by country/region for Management and BU. Reporting - Direct reporting to the GM. ¿Qué buscamos?
- Skills - Excellent capacity to plan, organize and manage priorities; - Strategic thinking, in line with brand positioning and business objectives.
- Service oriented person - Strong sense of aesthetics and creativity.
- Excellent communication skills, verbal and written, in Spanish and English; - Experience / knowledge of graphic design tools - Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience - Spanish mother tongue is mandatory plus high level of English Qualifications - Master/Bachelor's Degree in Marketing or Communication - Minimum 2 years of experience in similar position ¿Por qué elegirnos?

At Minor Hotels

Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:

- Integral experience – a diverse team representing over 150 nationalities.
- Challenging professional development opportunities, both nationally and internationally.
- A wide range of training programs to enhance skills.
- Well-being initiatives, including flexible working conditions.
- Employee recognition programs, such as our “Memorable Dates.”
- Opportunities to make a difference through our sustainability program and volunteering initiatives.
- Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.

📌 F&B Cluster Marketing & Communication - Minor Hotels Barcelona (España)
🏢 Minor Hotels - Southern Europe
📍 España