24 oct
|
Alpega Group
|
Barcelona
24 oct
Alpega Group
Barcelona
Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight — every day, at the speed the industry demands.
We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.
In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.
We are looking for an experienced DigitalPaidMediaManager to join the Digital Marketing Team. This is a hands‑on role focused on managing paid media execution across channels and markets while working closely with internal marketing teams and external agency partners.
This is an excellent opportunity for a seasoned paid media professional who can quickly take ownership of campaigns, drive performance, and ensure continuity across a fast‑paced international marketing environment.
ABOUT THE ROLE
Campaign Management & Execution
- Oversee the day‑to‑day execution of paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.
- Ensure campaigns are launched, monitored and optimized in line with agreed objectives, budgets and timelines.
- Maintain visibility over campaign performance, spend pacing and delivery across multiple markets and audience segments.
- Support campaign execution and bid optimization using tools such as Optimyzr and other platform‑native capabilities.
Agency Management & Stakeholder Collaboration
- Act as the primary point of contact for external paid media agencies,
ensuring strong communication, accountability and delivery against agreed plans.
- Translate campaign priorities into clear execution briefs and align agency activity with business objectives.
- Partner closely with internal Growth Marketing Managers and other marketing stakeholders to coordinate campaign planning and execution.
- Provide regular performance updates, recommendations and risk assessments to the Director of Digital Marketing.
Performance Optimization
- Monitor campaign performance and proactively identify opportunities to improve efficiency, lead quality and results.
- Analyze key metrics including CTR, CPC, CPL, MQL volume and conversion performance to guide optimization decisions.
- Recommend adjustments to budget allocation, channel mix, targeting strategies and creative assets based on performance data.
- Ensure always‑on campaigns remain healthy and responsive to changing market conditions across regions.
Reporting & Budget Management
- Track campaign spend and performance against allocated budgets.
- Support monthly reporting processes and provide actionable performance insights to marketing stakeholders.
- Ensure campaign tracking, attribution and account structures remain aligned with internal reporting standards.
- Assist with budget administration,
invoicing and procurement activities related to paid media programs.
WHAT WE LOOK FOR IN YOU
Required
- 5+ years of hands‑on paid media or performance marketing experience.
- Availability to join in August 2026.
- Strong working knowledge of at least three of the following platforms: Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.
- Experience managing external agencies and driving performance through clear goals and accountability.
- Strong analytical skills, with the ability to interpret campaign data and translate insights into action.
- Proactive and self‑sufficient, able to identify challenges and improvement opportunities without extensive guidance.
- Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
- Strong communication and stakeholder management skills.
- Fluent in English.
Nice to Have
- Experience with Optimyzr or similar bid management and automation platforms.
- Familiarity with HubSpot, Salesforce or other CRM systems.
- Experience within B2B SaaS, logistics, transportation, marketplace or technology businesses.
- Experience working across multiple brands, regions or international markets.
WHAT WE OFFER YOU
- Permanent contract.
- Hybrid work model (3 days a week in the office - 2 days a week at home).
- An international work environment with colleagues from more than 40 nationalities.
- Exposure to multiple markets, brands and customer segments within a growing technology business.
- The opportunity to collaborate with an experienced marketing organization and contribut
📌 Digital Paid Media Manager Sant Cugat, Barcelona
🏢 Alpega Group
📍 Barcelona