About Havaianas *Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience
* . Purpose of the Role: This role has a mission to lead the end-to-end planning, execution, optimization and measurement of Havaianas' paid media activities across European markets, driving profitable growth and brand visibility through an integrated paid media and digital & offline amplification strategy that balances brand building, consumer acquisition and business performance. Key Duties and

Responsibilities:
Media Strategy & Performance
- Define and execute the European paid media strategy and roadmap across paid social, search, programmatic, video, display and affiliates.
- Manage and optimize media investment across channels to drive reach, acquisition, revenue, ROI and ROAS.
- Connect brand campaigns, product launches and performance marketing to maximize impact.
- Test new platforms, audiences, formats and approaches to continuously improve performance. Brand & Retail Media
- Lead the paid amplification of Havaianas' brand campaigns across European markets, including digital and OOH.
- Develop retail media and digital marketplace partnerships with key Etailers.
- Identify new media,



partnership and visibility opportunities across digital platforms. Agency, Measurement & Analytic
- Lead media agency and technology partner relationships.
- Own media measurement, attribution, dashboards and performance reporting.
- Translate data and insights into actionable recommendations and future investment decisions. Cross-functional Collaboration
- Work closely with Brand, CRM, E-commerce and DTC and Commercial teams to deliver an integrated consumer journey.
- Stay ahead of media, digital, social, consumer and competitive trend

Requirements:

- 8+ years' experience in media , digital or performance marketing, ideally across both brand and performance media.
- Proven people-management experience is a must, with the ability to lead, develop and motivate teams and manage performance.
- Strong multi-channel paid media and budget management experience.
- Fluent English ; additional European languages are a plus.
- Strong ability to work collaboratively, influence and operate cross-functionally within a global organization.
- Entrepreneurial and results-driven mindset, with a strong analytical, consumer-focused and brand-building approach.
- Passion for digital trends, emerging technologies and innovation, with a constant curiosity to explore new platforms, tools and ways of working.
- Ability to work under pressure with a adaptable attitude.
- Experience managing agencies and/or multi-market campaigns is a must.
- Strong time-management and organizational skills.
- Retail media and fashion/lifestyle experience is a plus

📌 Media Performance (Madrid)
🏢 Havaianas Europe - an Alpargatas Brand
📍 Madrid