We are looking for a highly motivated Sales Development Representative (SDR) with native or bilingual German and English skills to join a high-growth Go-to-Market (GTM) project focused on the DACH region (Germany, Austria and Switzerland). You will be working on an innovative SaaS solution designed to help companies manage the sale of age-restricted products in increasingly automated commercial environments. Our target verticals include:
- Telecommunications
- Vending
- Retail
- E-commerce This is a strategic SDR role. You will not be doing generic prospecting or cold calling without context. You will work closely with a GTM team that leverages market intelligence, buying signals, AI-assisted research and highly targeted outbound campaigns. Your role You will be responsible for identifying target accounts, opening conversations with relevant decision-makers and generating qualified meetings for the sales team. Your responsibilities will include:
- Prospecting companies across Germany, Austria, Switzerland and other German-speaking markets.
- Identifying the right decision-makers within telecom, vending, retail and e-commerce organizations.
- Executing outbound campaigns via email, LinkedIn and phone.
- Personalizing outreach based on each company's context, vertical and market signals.
- Qualifying initial interest and scheduling meetings for the Account Executives.
- Maintaining accurate and reliable CRM data.
- Collaborating with GTM Engineers to improve account lists, signals, segmentation criteria and ICP hypotheses.
- Testing different messaging angles and sharing market learnings.
- Providing feedback on objections, pain points, timing and high-performing market segments. Who we're looking for We are looking for someone who is structured, curious,



results-oriented and comfortable operating in a demanding B2B environment. You should have:
- Native or near-native proficiency in both German and English.
- Previous experience as an SDR, BDR, Inside Sales, Business Development Representative or outbound prospector.
- Confidence using LinkedIn, email and phone as commercial channels.
- The ability to understand a SaaS solution and translate its capabilities into business value for different types of companies.
- Excellent written and verbal communication skills.
- Strong discipline in CRM management, data quality and pipeline tracking.
- Curiosity about industries such as retail technology, vending, telecommunications, e-commerce and regulated markets.
- An analytical mindset to understand which messages, segments and signals generate the strongest commercial outcomes. Nice to have Experience in any of the following areas will be considered a strong advantage:
- SaaS sales.
- German-speaking markets.
- Vending, retail, e-commerce or telecommunications.
- Regulated industries or age-restricted products.
- Tools such as HubSpot, Apollo, LinkedIn Sales Navigator, Clay, Smartlead or similar platforms.
- Multi-channel outbound campaigns. Why this role is interesting You will join a project at a critical stage of its GTM development. Your work will have a direct impact on:
- Pipeline generation.
- Opening new markets.
- Commercial messaging.
- ICP validation.




- Identification of high-performing segments.
- Building a scalable outbound playbook for the DACH region. We are not looking for a traditional SDR who simply executes lists and scripts. We are looking for someone who wants to be part of a modern, data-driven GTM operation focused on high-quality conversations. This role is an excellent opportunity for someone who wants to grow in B2B sales, work with advanced prospecting methodologies and actively participate in building a scalable commercial engine. How success will be measured You will be successful in this role if you are able to:
- Generate qualified meetings with relevant accounts.
- Open conversations with the right decision-makers.
- Identify which market segments respond best.
- Maintain a clean, traceable and reliable outbound pipeline.
- Contribute to building a repeatable GTM playbook.
- Provide valuable market insights regarding messaging, objections and opportunities.
- Conditions Contract type: Freelance.
- Availability: Full-time.
- Compensation: Competitive fixed fee plus variable compensation based on qualified meetings generated and contribution to pipeline development. Application process To apply, please send a short video introduction in either German or English to: [email protected] In your video, please briefly explain:
- Who you are.
- Your experience in B2B sales or outbound prospecting.
- Why you are interested in this role.
- Your availability.
- Your experience in German-speaking markets, if applicable. Selected candidates will then participate in:
- A first interview with the Project Lead.
- A final interview with the CEO. Applications will be reviewed on a rolling basis.

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🏢 Heading2Market
📍 Barcelona