We're looking for a Content Marketing Manager to build bina's content engine, the machine that turns the joy, the thinking, the building and the learning from inside our global school every single day into irresistible content that makes families want in.
bina is an international online school for ages 4–15. Every day we run live classes 20h every weekday, our curriculum team produces a wealth of designed learning adventures for every level, our community team runs parent meetups and local get-togethers, children have epic aha moments in class (and so do adults), our educators have incredible camera presence and insights, opinions, and experiences that they are very willing to share, and our families are game to support. Most of your work will be the ideation, organization, interacting with the team sourcing the raw material, and converting it into the opinionated content piece a parent sees and automatically shares with their significant other or their best friend who is also parenting. Content journeys are how we reach them.
Type: Full-time contractor
You know the difference between clickbait content that algorithmically works and content that both works and matches a branded international school like bina.
You understand when raw and original feels right in the context of a branded international school like bina, and when it’s not suitable.
You work at high velocity, you know that one epic post a week loses to fifteen great ones a day, and you build accordingly, volume counts.
You are comfortable walking into a teacher's Slack channel, a curriculum team's deck, or a parent meetup and leaving with the assets you need to make magic happen.
The content engine end to end: sourcing, editing, publishing, measuring, and iterating across all bina social channels. The editorial line:



what bina sounds like, what we say, what we never say
Channel strategy per platform — Instagram, TikTok, YouTube, Reddit
On-camera talent: coaching and scheduling our founder, our education lead, and our best educators into a repeatable filming rhythm
Content-to-pipeline measurement: what gets seen, what gets clicked, and what turns into an admissions conversation
We have a full-time designer on the team.
Paid media. Performance marketing runs the ad accounts. You design the content layer into them.
5+ years producing and publishing social content that grew substantial audience — for a brand, not only for yourself
~ Strong writing and editing. Hands-on video. You have experience with the video production pipeline, and where AI fits to multiply what one person can produce
~ Platform-native fluency in Reddit, TikTok, Instagram, and YouTube – you know what each rewards and why the same clip performs differently on each
~ Familiarity with paid social creative, even if organic is your home
You've mapped every source of raw material inside the school, know exactly what we're permitted to publish, and have shipped your first content in volume
daily publishing cadence is live across the priority channels; the first formats are being tested with a clear read on results
Measurable audience growth, a set of proven formats, at least one piece with genuine reach, and the first admissions conversations traceable to content
Bonus: Up to $10,000, performance-based, calculated on audience growth and engagement goals we'll set quarterly.
Fully remote role with a globally distributed team, built for deep work and high trust
True ownership and impact — you'll shape our content engine from the ground up
A position at the forefront of integral education innovation
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📌 Content Marketing Manager (España)
🏢 bina
📍 España