Iberia Marketing Product Manager is part of Iberia MarCom team and reports directly to the Iberia MarCom Manager. He/she works in close collaboration with Iberia Retail (Office & boutiques), Communication teams to successfully execute business development initiatives for his/her perimeter. IBERIA market covers 2 countries, including 2 internal boutiques, 1 external partners´ boutique, The key responsibility of the local Marketing Product Manager is to create the conditions for boutiques to perform, to develop each product category (securing product launches and orchestrating product range animation), and to escalte local needs. S/he executes the Maison Strategy while meeting local context & ensuring operational excellence.
Marketing Strategy
Work closely with the Communication and Retail Teams on strategic priorities and tactical initiatives in accordance with the local product roadmap and target mixes.
Nurture the Marketing strategy with ideas, based on local business knowledge, market intelligence and client insights
Benchmark local competitors: collect, analyze & share competition landscape & activity, advise pro-active actions & positioning
Sales Budget & LE
Propose local budgets & LEs from a product perspective
Monthly performance monitoring / reporting
Provide comprehensive analysis of local sales and define action plans with Retail teams
Participate in monthly gatherings with local and regional counterparts: Marketing, Retail MarCom, Supply meeting




Monitor the level of stock on a weekly basis to ensure a permanent qualitative and quantitative representativeness of all collections
Animate the product category by proactively developing tools and trainings to support retail performance
Local / International activations
Be accountable for all product-related topics (collections to be highlighted, savoir-faire demo, co-validation of visual merchandising)
Challenge and provide qualitative feedback on local sales forecasts (target turnover per boutique & product line) on best-sellers, escalte alerts / risks (ex: shortage)
Define and roll-out appropriate action plan & support boutiques in boosting sales (selling tools, challenges, boutique animations...)
Escalate changes on pricing legislation (ex: custom taxes, VAT…) in collab. Filter boutiques HJ special orders requests & escalate them to Region, liaise with Regional team on the development of the special order & with the boutique on the progress, timing, price…, Collaborates with other team members to enhance work processes, tools and governance, in line with the Maison’s short- and long-term targets.
Ensures that his/her work is realized on time and at expected quality
Languages: fluent Spanish & English
By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition. Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.
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📌 Head of Product Marketing (Madrid)
🏢 Richemont
📍 Madrid