At OnTheGoSystems, the company behind WPML, Toolset, and PTC, we're looking for a hands-on, AI-native marketer to own how people find us
- through search, AI assistants, and the partners and creators our customers already trust.
Content is the heart of this. You'll create content yourself and collaborate with our partners to produce content that helps our users, ranks well in search engines, and gets referenced by AI. You'll also use AI to produce more of it without losing quality or accuracy.
AI is a core part of how we work. We're looking for someone who already uses AI agents, automation, integrations, and structured workflows to get real marketing work done
- and can show us what they've achieved with them.
You won't be joining an established marketing team or following a fixed playbook. You'll have the freedom to talk to our clients, understand our business, and find the strongest opportunities we should focus on next.
What You'll Work OnYour main focus will be content, search visibility and partnerships:Content creation: planning and writing articles, guides, and tutorials that help our users and attract new onesSEO, GEO, and AEO: growing our visibility in search engines, AI assistants, and answer enginesTechnical and content SEO across our websitesUnderstanding how AI tools describe and recommend our products, and improving itBuilding collaborations with partners, authors, and bloggersCreating and co-creating content that ranks, gets cited, and earns linksMeasuring what works, using our own analyticsOver time, other opportunities you identifyYou'll work hands-on, from identifying an opportunity through execution, measurement, and improvement.




RequirementsWhat We're Looking ForYou already use AI agents, automation, and advanced AI workflows in your everyday workYou write clear, useful content yourself and can share examples, ideally on technical topicsYou have hands-on SEO experience and can show results you've achievedYou're actively exploring GEO and AEO, and understand how visibility in AI-generated answers differs from traditional searchYou've built partnerships or collaborations with bloggers, creators, or other companies, and know how to make them work for both sidesYou're curious and take time to understand customers and the business before proposing solutionsYou have experience marketing technical products, ideally software, SaaS, WordPress, or similarYou work independently and are comfortable in an environment where priorities can change, and not everything is defined in advanceBenefitsWhy Join UsOnTheGoSystems is a profitable, self-funded product company growing since 2007. WPML powers more than 1.5 million websites worldwide.
You'll have real ownership and the freedom to help build our marketing approach, work directly with our CEO and product teams, experiment with AI, and turn your ideas into real marketing initiatives.
We care about the people we work with and want to support them beyond their day-to-day work. Along with the flexibility of working remotely,

we offer
perks and benefits that support both work and life.
If you're excited about shaping how people find software in the age of AI search, creating content and partnerships that matter, and having the freedom to decide what comes next, we'd love to hear from you.

📌 Content And Partnerships Marketing Specialist (Barcelona)
🏢 Onthegosystems
📍 Barcelona