About the role
Within the Global Digital Growth department, and under the Head of Digital Marketing, the Head of Online Acquisition & Retention is responsible for leading the internal execution of the global digital marketing strategy across all online acquisition and retention channels — including paid and organic search, content marketing, programmatic media, CRM/email, audio, CTV, and emerging digital channels.
This role directly manages a team of channel specialists across three regions (Americas, Europe, APAC) and serves as the single point of accountability for ensuring the Integral Operating Model is executed locally through channel owners.
This role owns the internal channel experts who ensure strategy is translated into consistent, high-quality execution across all markets and works closely with Regional Digital Marketing Managers (oversees external agencies), creative teams, analytics, and product teams to drive cross-market consistency, performance standards, and capability development.
Reports directly to the Head of Digital Marketing.

Key Responsibilities
Global Channel Execution LeadershipLead and inspire a team of seven channel specialists across three regions (Americas, Europe, APAC), fostering a high-performance, data-driven cultureEnsure the Global Operating Model is being executed correctly in each channel and market through direct management of channel ownersSet global execution standards, performance benchmarks, and best practices across all online acquisition and retention channelsDrive cross-market consistency in channel execution while allowing for local market nuances, regulatory requirements, and cultural considerationsStrategy Execution & OptimizationTranslate the global digital marketing strategy into channel-level execution plans,



ensuring alignment across all 20 marketsImplement a continuous test-and-learn framework to evolve channel performance and accelerate growth globallyConduct quarterly deep-dive performance reviews by channel and region, presenting strategic recommendations to the Global Head of Digital Marketing and regional stakeholdersIdentify underperforming channels or markets and develop corrective action plans in partnership with channel ownersCross-Functional & Regional CollaborationWork closely with Regional Digital Marketing Managers (who manage external agencies) to ensure internal execution aligns with agency-delivered workCollaborate with creative teams to ensure channel owners have the assets, messaging, and localization needed for executionPartner with product, data, analytics, and eCommerce teams to enhance customer journey performance and conversion outcomesServe as the internal counterpart to the external agency governance structure — ensuring both sides enforce the same Global Operating ModelTeam Management & DevelopmentProvide clear goals, ongoing coaching, and professional development to seven direct reports across multiple countries and time zonesBuild a strong talent pipeline by identifying upskilling opportunities, fostering collaboration, and championing career growthCreate clear career pathing for channel specialists (Specialist → Senior Specialist → Head of Acquistion & Retention)Conduct performance reviews, set development plans,



and manage team capacity across regionsAdditional ResponsibilitiesConduct competitive assessments and market benchmarking to identify trends and areas of opportunity across channelsLead or contribute to regional & global digital transformation initiatives as assignedSupport the evolution toward a global/regional agency model by ensuring internal channel expertise is strong enough to hold agencies accountableAI Readiness : Work effectively in an environment shaped by artificial intelligence (AI), machine learning, data, analytics and cloud-based tools, using insights responsibly with our standards of data governance, security and ethical use.
What you will BringBachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree aplus7+ years of progressive digital marketing experience, with at least 7 years in leadership roles overseeing multi-country teamsDemonstrated success managing performance-driven acquisition and retention programs across diverse digital channelsExperience managing teams of at least 5-8 direct reports with responsibility for performance, coaching, and developmentExperience in insurance, financial services, or other regulated industries strongly preferredDeep expertise in digital media, analytics, attribution, and optimization across paid search, programmatic, social, SEO, email, and emerging channelsStrong organizational, project management, and prioritization skillsMetrics-driven mindset balanced with creative problem-solving skillsExceptional communication and stakeholder management abilities across global and regional teamsEntrepreneurial, proactive, and passionate about digital innovation and emerging technologiesExperience working across multiple time zones and managing

📌 Head Of Acquisition (Madrid)
🏢 Allianz
📍 Madrid