At Plesh we make delicious chocolate snacks that are so good you won't believe they're healthy: a new generation of chocolate treats with no added sugar, created to deliver all the flavour and texture people love, without the downsides. This is a unique opportunity to join at a defining moment and help build the commercial backbone of one of the most exciting challenger brands in the snacking category.
We are looking for a hands-on, fast-moving Key Account Manager with a make-it-happen attitude to open new customers and grow the ones we already have across modern grocery retail and the impulse & convenience channel in Spain, delivering the annual sales plan with full ownership of the trade investment behind each account.
This is a build role as much as a management role. Reporting initially to the CEO and later to the Chief Commercial Officer, you will write the playbook rather than inherit one: your own decks, your own promotional P&Ls;, your own store visits, your own orders. There is no support layer between you and the customer, and that is the point.
Modern grocery retail, including discount and premium formats
Impulse & convenience: convenience and forecourt, cash & carry and wholesale, vending and travel retail
You build the deck, run the numbers, make the call, visit the store and fix what is needed yourself.
You would rather test something this week than perfect it next month. You take decisions with the information available, move, and correct fast when the data says otherwise.
No handovers into the void: if something is needed to hit the number — a forecast, a price file, a logistics fix,



a store visit — you either do it or make sure someone does.
You find ways through with limited resources, because that is what stage we are at.
Key account management
Develop and maintain strong, senior-level relationships with the assigned key accounts, becoming the person the buyer calls first.
Identify growth opportunities inside existing accounts — distribution, shelf space, new formats — and build the strategies to convert them into sales.
Close commercial agreements that are beneficial for both Plesh and the customer, protecting margin and long-term brand positioning.
Customer service and field execution
Make sure customers receive excellent service and that any issue is resolved quickly.
Get into stores yourself: plan and execute store visits and sales blitzes, so that what is agreed at headquarters is what happens on the shelf.
5–6 years' experience in national account management, sales or trade marketing, in F&B; or FMCG. Real, current relationships with Spanish buyers in grocery retail and/or impulse & convenience.
~ Ideally experience in a start-up, scale-up or challenger brand.
~ Strong financial acumen: comfortable working with gross margin, retail margin, price architecture, promotional P&L;, trade spend and ROI.
~ Analytical mindset with strong Excel skills and comfort handling Nielsen, sell-out and retailer data.
~ Sales presentation skills: a compelling, insight-led story for key accounts and a sharp entry pitch for first listings.
~ Fluent in Spanish and English. French is a nice to have.
~

📌 Key Account Manager -Service (Permanent) (Cataluña)
🏢 PLESH
📍 Cataluña