To develop and implement a Marketing Intelligence & Growth capability across Zeus Packaging's European markets, turning customer, product, market and campaign data into actionable commercial insights, targeted Marketing initiatives and measurable business outcomes. The role will connect Marketing, Sales and Country Managers, helping identify growth opportunities, improve lead quality and prioritisation, and understand how Marketing activity contributes to qualified leads, sales opportunities and pipeline development. Marketing and commercial intelligence Analyse customer, prospect, product, market and campaign data across European markets. Translate findings into clear recommendations and prioritised actions for Marketing and Sales.
Analyse lead progression through the funnel, from initial Marketing engagement to qualified lead, sales opportunity and pipeline. Evaluate lead quality and commercial contribution, rather than relying solely on email opens, clicks or other engagement metrics. Marketing performance and growth Establish a clear view of Marketing performance across markets, channels, campaigns and customer segments. Develop dashboards and reporting that connect Marketing activity with relevant commercial indicators.
Evaluate campaign performance, conversion rates, lead quality and cost efficiency where data is available. Support the prioritisation of Marketing resources and budgets based on evidence and potential business impact. AI-enabled intelligence and workflow improvement Use approved AI tools, including Zeus AI where relevant, to support market research, prospect research, data analysis, segmentation and insight generation.
Combine AI outputs with internal business data and commercial knowledge to produce actionable recommendations. Identify opportunities to improve Marketing workflows through AI-assisted analysis, reporting, research and automation. Work in coordination with the relevant teams to ensure that Marketing uses AI as a practical business tool, complementing existing capabilities rather than duplicating them. Cross-functional collaboration Work closely with the Marketing lead,



Country Managers and Sales teams across Europe. Translate local market needs into intelligence projects and growth initiatives. Present findings and recommendations clearly to both Marketing and commercial stakeholders. 12-month project plan and deliverables The project will be structured in four phases. The first phase will establish the baseline and define realistic performance targets; subsequent targets willbe agreed based on data availability, business priorities and the initial findings. Audit, baseline and prioritisation Objectives Understand the existing Marketing, customer and lead data landscape.
Assess current lead management, reporting and Marketing–Sales processes. Identify data gaps, reporting limitations and the main growth opportunities. Audit of available data, reporting and lead management processes. Initial Marketing and commercial performance baseline. Proposed KPI framework, including lead quality, funnel conversion and pipeline-related indicators where measurable. Test selected growth opportunities in coordination with Sales and Country Managers. Pilot reporting or dashboards linking Marketing activity to lead progression. Initial AI-supported workflows for research, analysis or reporting, where appropriate. Performance review of the initial pilots against the agreed baseline. Recommendations to improve conversion, lead quality and Sales follow-up. Expanded reporting on Marketing contribution to qualified leads and opportunities, subject to data availability. Consolidation and evaluation Objectives Assess the business contribution of the project. Establish a sustainable approach for the future of Marketing Intelligence & Growth. Assessment of lead quality, funnel progression, campaign effectiveness and pipeline contribution where measurable.



Proposal for the next stage of the function, including priorities, resource requirements and potential improvements.
Success measures Success will be evaluated against objectives agreed during the first three months, taking into account available data and the level of influence the role has over each outcome. Quality, relevance and prioritisation of target accounts and leads. Conversion between funnel stages, where tracking is available. Marketing-generated qualified leads and opportunities. Performance of pilot initiatives and their adoption across markets. Quality and practical use of intelligence, reporting and AI-supported workflows. The role will be assessed on the quality of its insights, the implementation of recommendations and their measurable contribution to business objectives—not simply on the volume of reports or AI-generated outputs. Candidate profile Experience and skills Experience in Marketing Analytics, Marketing Intelligence, Growth Marketing, Demand Generation, CRM or a related analytical Marketing role.
Strong analytical skills and the ability to translate data into business recommendations. Understanding of segmentation, lead management, funnel conversion and commercial performance. Experience with spreadsheets, reporting tools and data visualisation; CRM and Marketing automation experience is an advantage. Practical experience using AI tools for research, analysis, reporting or workflow improvement. Strong organisational skills and the ability to manage projects across different markets. Comfortable working with incomplete data and identifying ways to improve it. Able to combine independent analysis with cross-functional collaboration. Focused on implementation and business impact, not analysis for its own sake. Project conditions Location: Getafe, Madrid, Spain.
Hybrid working: Attendance at the office is required 3 days per week (Tuesday, Wednesday, and Thursday). Monday to Thursday, 8:00 a.M. to 4:00 p.The project will have a defined scope, objectives, phases and deliverables, with a formal evaluation at the end of the period.

📌 Marketing Specialist (Hybrid) (Madrid)
🏢 Zeus Packaging Spain
📍 Madrid