24 oct
|
Mode Mobile
|
La Mancha
24 oct
Mode Mobile
La Mancha
Inc) Mode is a fast-growing technology company building businesses at the intersection of AI, data, mobile apps, and digital experiences. Our portfolio of mobile apps and digital products reaches 100M+ monthly active users across a global audience. We continue to accelerate growth through product innovation, strategic acquisitions, and emerging business opportunities. Inc) Mode is a fast-growing technology company building businesses at the intersection of AI, data, mobile apps, and digital experiences. Our portfolio of mobile apps and digital products reaches 100M+ monthly active users across a global audience. We continue to accelerate growth through product innovation, strategic acquisitions, and emerging business opportunities. Mode was recognized by Deloitte as the #1 fastest-growing software company in North America on the 2023 Technology Fast 500. Today, we are building our next phase of growth, including expanding Mode's AI and data business and developing direct relationships with companies that can benefit from the data and capabilities we have built. About the Role We're looking for a Senior Data Analyst to be the analytical partner to our User Acquisition team. You'll own the measurement of how we acquire users across our portfolio of mobile apps and web properties — from attribution and channel performance to cohort LTV and payback — and turn that into clear recommendations on where to spend the next dollar. The ideal candidate has exceptional analytical skills, strong SQL and Python skills, deep familiarity with mobile app marketing data, and can bring rigor to data quality, analysis and storytelling.
Design, build, and maintain common datasets and data pipelines that strengthen self-service analytics and enable data-driven decision making across the organization
Improve data quality, accuracy, reliability, and documentation to strengthen self-service analytics
Own UA performance measurement across paid channels (e.g., Meta, Google, TikTok, AppLovin, Unity), including CPI/CAC, ROAS, retention, and payback by channel, campaign, geo, and creative
Build and maintain predictive LTV models and cohort curves that let the UA team make bid and budget decisions on early signals
Reconcile and validate data across MMPs, ad networks, and internal event data, and investigate discrepancies in attribution, installs, and revenue
Analyze web-to-app and web funnel performance, from landing page to install to first reward or engagement, and identify where users drop off
Design and read incrementality tests, geo-holdouts, and creative or landing-page A/B tests to measure true lift beyond last-touch attribution
Monitor traffic quality and flag anomalies, including fraud, low-quality sources, and post-install behavior that doesn't match expectations
Partner with the UA team on budget allocation and channel mix scenarios, and translate findings into clear spend recommendations
Solid SQL and Python programming skills, and experience working with large-scale production data
Business acumen to translate data and analysis into business impact
4+ years in analytics, with at least 2 years supporting user acquisition or performance marketing for mobile apps
Hands‐on experience with at least one MMP (AppsFlyer, Adjust, Singular, or Branch) and an understanding of attribution windows, re‐engagement, and postbacks
Experience building dashboards, LTV/payback models and cohort analyses
A/B Testing, Causal analysis, Incrementality, Inferential statistics, MMM etc, iOS SKAN & incoming privacy changes
Nice to have: experience with Big Data tools (Redshift/Spark/Airflow), experiment design, predictive modeling, log analysis, AI, or experience in tech or startup environments
You pay attention to detail, are meticulous, and ensure quality work and compliance.
Direct influence on a sizable UA budget allocation across a portfolio of apps.
Strong partners across engineering, product, growth, and content
Opportunities to shape Mode's analytics function and data culture
A fast-moving, supportive, global remote environment
We are a 100% remote-first, general company.
Participation in the Company's equity plan (for full-time team members).
Remote social activities, including virtual coffee buddies.
Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).
📌 Sr. Data Analyst - User Acquisition (Remote) (La Mancha)
🏢 Mode Mobile
📍 La Mancha