Pyou is the international identity of Lavoropiù, one of the leading Italian companies operating in recruitment and human resources consultancy. We offer international R&S; services through local subsidiaries and international recruiting teams. Today, Pyou Spain presents you with an exciting opportunity: for an established company operating in the Food & Beverage industry, we are currently seeking a:

COUNTRY MANAGER – SPAIN

The selected candidate will play a strategic role in driving the commercial development and financial performance of the Spanish market, with a particular focus on the beverage industry and the professional Ho. Re. Ca. channel . This position involves expanding the customer base, identifying new business opportunities, developing sales channels and strengthening the local distribution network. The successful candidate will combine a hands-on commercial approach with team leadership responsibilities, managing key business opportunities and building long-term relationships with strategic customers and distribution partners.

Main Responsibilities:

- Define and implement the commercial development strategy for Spain, identifying market priorities and growth opportunities in line with the company's business objectives.
- Lead and coordinate the local team, ensuring effective organisation and alignment with commercial targets.
- Manage commercial and financial performance through budget planning, forecasting and operational plans, monitoring sales KPIs, the commercial pipeline and new customer acquisition.
- Drive business development by identifying and acquiring new customers, distributors, wholesalers and commercial partners across the beverage, Ho. Re. Ca.



and professional foodservice channels.
- Develop and maintain relationships with strategic customers and key accounts, personally managing major negotiations and high-value commercial opportunities.
- Increase sales and product penetration within the existing customer portfolio while expanding and optimising the local distribution network.
- Monitor market trends, competitors, pricing strategies and customer needs to identify new business opportunities and strengthen the company's market position.
- Collaborate closely with the international headquarters to define commercial strategies, implement marketing initiatives and support the launch of new products in the Spanish market.

Candidate Profile:

- Proven experience in Business Development, Sales Management or Area Management within the Spanish market.
- Demonstrated success in developing new business opportunities, acquiring customers and opening new sales channels .
- Previous experience in the beverage industry .
- In-depth knowledge of the professional Ho. Re. Ca. channel and distribution dynamics within the Spanish market.
- An established network of contacts among distributors, wholesalers, beverage industry operators, hospitality groups and professional customers will be a strong advantage.
- Strong negotiation,



relationship management and commercial development skills.
- Previous experience leading and coordinating small commercial teams.
- Native-level or fluent Spanish and excellent command of English.
- Willingness to travel frequently throughout Spain.

What We Offer:

- The opportunity to take on a key leadership role in the commercial development of the Spanish market.
- A position combining strategic responsibility, business development and hands-on commercial management .
- The opportunity to lead a local team and build strong relationships with strategic customers and distribution partners.
- An international working environment, with close collaboration with the company's international headquarters.
- The opportunity to drive market expansion and contribute directly to the company's growth in Spain.

Workplace:

Spain – Frequent travel throughout the country.

In accordance with Royal Legislative Decree 2/2015, of October 23, approving the revised text of the Workers' Statute, Royal Legislative Decree 5/2000, of August 4, approving the revised text of the Law on Infractions and Sanctions in the Social Order, and Law 15/2022, of July 12, comprehensive for equal treatment and non-discrimination, this offer is addressed to anyone, without discrimination based on gender, age, nationality, etc.

Please read carefully the privacy policy available on our website ( and include in your CV the authorization to process your personal data, in accordance with EU Regulation No. 679/2016 and current Spanish legislation (Organic Law 3/2018, of December 5, on Personal Data Protection and guarantee of digital rights).

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📌 Country Manager – Spain (España)
🏢 Pyou Iberia
📍 España