In this role you will steer the strategic direction and performance of Cardiovascular assets within Amgen. You will lead integrated brand initiatives, drive growth, and shape messaging for key therapies in a high-impact area. The role offers the chance to influence market access, patient impact, and the competitive positioning of cardiovascular medicines.Vast learning and career development opportunitiesLead development and execution of integrated brand strategies aligned with business objectivesOwn brand performance metrics, budget management, and delivery of resultsCreate promotional campaigns, messaging, programs, and tools for commercial teamsCoordinate cross-functional collaboration with sales, medical affairs, access, market research, legal, regulatory,
and complianceManage end-to-end promotional material approvals through legal and medical reviewDrive omnichannel marketing initiatives leveraging digital platforms to engage HCPs and expand brand reachPartner with key opinion leaders, integral teams, and affiliates for aligned executionCollaborate with market access and pricing to align value proposition with payer needsDevelop and deliver training programs for field force effectivenessMaster's degree with 4+ years of experience, ORBachelor's degree with 6+ years of experience, ORExcellent communication and project managementBrand strategy, segmentation, positioning, and messagingOmnichannel marketing and digital platform engagement
📌 Product Manager Hospitales (Madrid)
🏢 Amgen
📍 Madrid