Growth and Performance Lead Sr. Spain IT STARTS HERE Santander ( is evolving from a global, high-impact brand into a technology-driven organization , and our people are at the heart of this journey. Together , we are driving a customer-centric transformation that values bold thinking, innovation , and the courage to challenge what's possible. This is more than a strategic shift. Our mission is to contribute to help more people and businesses prosper . We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present. THE DIFFERENCE YOU MAKE The Wealth Management & Insurance division is looking for a Growth and Performance Lead Sr. Paid Media Scaling (Core Responsibility) Define and coordinate global paid media investment strategies aligned with growth targets. Optimize channel mix, bidding strategies and budget allocation to maximize ROI. Support countries in moving from pilot campaigns to scalable, always-on performance models. Build performance dashboards and reporting frameworks to track incremental impact. Content optimization High-quality product visibility Partner with local Digital Teams (Content, SEO and Communication teams) to create AI-optimized content. Monitor performance and visibility in generative environments and adjust strategy accordingly.



Act as internal reference point for AI-driven acquisition opportunities. Organic & Owned Media Optimization Strengthen organic acquisition channels , including SEO and website performance. Identify opportunities to improve insurance product visibility within Santander owned media (app, web, CRM). Collaborate with multidisciplinary teams to optimize landing pages and content for organic traffic. Ensure consistency between communication messaging and performance objectives. Communication & Performance Alignment Align performance marketing strategies with communication campaigns and brand positioning. Ensure performance campaigns are supported by coherent messaging and value propositions. Support development of data-driven campaign narratives and messaging optimization. Professional Experience At least 7 years of professional experience , with 5+ years in performance marketing, digital acquisition or growth roles. (Experience managing budgets and optimizing ROI. (Knowledge of insurance products and business models. (Highly analytical and detail-oriented, with the ability to detect subtle performance drivers and trends. (Education Bachelor's degree in Marketing, Advertising, Communications,



Business or a related field . (Digital marketing certifications (e.g. Google Ads, Meta Blueprint ). (MBA or postgraduate studies. (Languages Fluent in English and Spanish . (Portuguese is highly desirable. (Google Ads, Meta Ads, Campaign Manager 360, Google Analytics 4, Tag management tools. (Strong knowledge of paid media strategy, execution and optimization across digital channels. (Familiarity with AI-driven search environments and emerging digital acquisition channels. (Strong analytical mindset and performance orientation. (Strong interpersonal and stakeholder management skills; We're enable our teams to go beyond through global opportunities and broad career paths. Enjoy a hybrid working models —some days remote, some days onsite with your team—along with adaptable hours. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing. Get access to Santander Contigo , our program for employees and their families offering legal, emotional, and administrative advisory services. Extra benefits . LOCAL COMPLIANCE Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation.

📌 Growth and Performance Lead Sr. Analyst III (Madrid)
🏢 BlackCube Labs
📍 Madrid