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Job Description
The Activation Marketer for Iberia (Spain and Portugal) within Automotive Aftermarket Division (AAD) will drive local market growth by executing impactful marketing plans, building strong channel partner engagement, and generating end-user demand. This role will work closely with Sales, Channel Managers, Application Engineers and EMEA teams to localize campaigns, support new product launches, strengthen e-commerce execution, and ensure marketing activities are aligned with business priorities and market needs.

Key Responsibilities
Develop and lead execution of the Spanish and Portuguese marketing activation plan, ensuring activities are delivered on time, within budget, and aligned with commercial goals. Coordinate local events, exhibitions, promotional campaigns and PR support, to drive awareness and demand generation for 3M solutions. Support strategic MSO initiatives and develop Account Based Marketing plans for key MSO's (Multi Shop Ownership) to accelerate growth and new product adoption. Lead local launch plans to deliver successful new product introductions, including forecasting, sales enablement tools, demand generation activities, channel enablement and performance tracking. Drive e-commerce activation through content syndication, product listings, Where to Buy tools, and digital channel initiatives. Develop a deep understanding of the local market, using customer,



market, competitor and channel insights to identify opportunities and improve marketing effectiveness. Support the localisation and translation of global marketing assets into Spanish. Required Skills & Experience Bachelor's degree required (Business administration, Economics, Marketing...) Strong organizational and project management skills Proficient in Spanish and English Proficiency in MS Office Suite (Excel and PowerPoint) is required This role has on-site working model, with the employee working at least four days a week in the office at 3M Center, located in Madrid. Working pattern: full time. If you have further questions please reach out to Max (our AI Virtual Assistant) via our Career Page. Learn more about 3M's creative solutions to the world's problems at or on Instagram, Facebook, and LinkedIn @3M. Diversity & Inclusion As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law. Terms of Use 3M General Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Learn more about 3M's creative solutions to global challenges at or on Twitter @3M or @3MNews.

📌 Marketing Specialist (Madrid)
🏢 3M
📍 Madrid