Our partner is looking for a Website & Lifecycle Marketing Lead based in Spain. As Website & Lifecycle Marketing Lead, you will own the digital experience that turns visitors into customers and first-time buyers into loyal, repeat customers. You will lead website optimization, lifecycle marketing, email communication, and brand positioning across multiple product lines. Working closely with leadership, product, design, engineering, and marketing teams, you will translate customer insights into compelling messaging and measurable business outcomes. In a fast-paced, fully remote environment, your work will directly influence conversion rates, customer retention, and recurring revenue. This is an opportunity for a hands-on marketing leader who combines analytical thinking, persuasive copywriting, and a strong sense of ownership to drive meaningful growth. Own the structure, messaging, and conversion performance of the website and key product pages. Develop and execute A/B tests, collaborate with design and engineering teams, and implement improvements that increase conversion rates. Lifecycle Marketing: Partner with the Head of Marketing to drive recurring revenue and customer lifetime value. Maintain a consistent source of truth for messaging across the website, advertising, sales materials, and AI-powered sales tools. Email Marketing: Plan, write, launch, and optimize lifecycle and marketing email campaigns that support customer acquisition, activation, engagement, and retention. Gather insights from sales calls, customer conversations, and reviews, translating them into stronger messaging, improved web pages, and actionable experimentation opportunities. Performance Measurement and Reporting: Track and analyze business-critical metrics, including conversion rates, repeat revenue, repeat order value, and CRM performance. Use data to prioritize initiatives and demonstrate measurable impact. Work closely with executive leadership and relevant teams to influence product direction,



improve customer workflows, and align marketing execution with broader business objectives. At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website conversion optimization, messaging, lifecycle marketing, or email programs. Customer-Centric Copywriting: Lifecycle Marketing Expertise: Experience building and managing lifecycle or email marketing programs, with measurable results in revenue, activation, retention, or repeat purchases. Solid understanding of A/B testing principles, including sample sizes, primary success metrics, and minimum detectable or practically meaningful effects. Proven ability to take initiatives from strategy and planning through execution, testing, launch, and optimization, working independently with minimal supervision. Excellent written English, with the ability to communicate complex ideas clearly and develop persuasive messaging for different audiences. Experience with hybrid self-service and sales-led funnels; hands-on knowledge of CRM systems such as HubSpot or Pipedrive and email marketing platforms; and familiarity with custom manufacturing, branded merchandise, or print-on-demand businesses. Fully Remote Work: Work remotely from anywhere globally, with adaptable

working hours
and no requirement to report to a physical office. Full-Time Engagement: An exclusive, full-time independent contractor arrangement offering substantial responsibility and autonomy. Work closely with executive leadership, gaining visibility into strategic decisions and opportunities for professional development. Contribute directly to product development, customer experience improvements, business workflows, and company strategy. Flexible Work Environment: Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR).

📌 Marketing Manager (Madrid)
🏢 Jobgether
📍 Madrid