This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale.

About Us

At Tourism Ireland, we market the island of Ireland overseas. We take pride in connecting millions of visitors each year to all the island has to offer. Tourism is an industry supporting over 300,000 jobs across the island of Ireland and it thereby contributes meaningfully to economies and communities.

We partner with sister agencies, airlines, ferry companies, accommodation providers, visitor attractions and others to grow the value of tourism, and to provide visitors with an inspiring and unique experience. Set up under the auspices of the Good Friday Agreement, Tourism Ireland plays an important role as a North South body for a key industry on the island of Ireland, serving both Ireland and Northern Ireland.

Role

Purpose of the role: Tourism Ireland is seeking a talented and commercially focused professional to join our Spain team and support the delivery of our business partnerships strategy during H1 2027.

The successful candidate will strengthen strategic partnerships with key travel trade and commercial partners to drive demand for the island of Ireland in the Spanish market. Through co-operative marketing, trade engagement, account development and industry collaboration, they will contribute to the delivery of Tourism Ireland's Europe Plus One strategy and elevate Brand Ireland in Spain.

The role will involve planning, implementing and evaluating targeted commercial and marketing initiatives with access partners, online travel agencies (OTAs), tour operators and other travel trade partners. The post holder will also identify new partnership opportunities, support industry engagement programmes, and work collaboratively with stakeholders to increase destination awareness, generate demand and drive sustainable growth.

Note: this role may involve travel and can be subject to unsocial hours including evening and weekend work.

Key Results Area

Co-operative Marketing & Campaign Management

- Work with the Market Manager to support the development, execution and evaluation of integrated co-operative marketing campaigns with key access, trade and commercial partners, including air and sea carriers and OTAs, to drive incremental bookings,



expand market reach and enhance the effectiveness of consumer marketing programme.
- Ensure campaigns align with brand strategy, Europe Growth Strategy, market objectives subject to Intermediary Appraisal recommendations.
- Manage campaign planning, implementation, optimisation and reporting to maximise conversion, return on investment and contribution to market growth.

Trade Engagement & Communication

- Execute the B2B trade marketing plan, working in partnership with key accounts to enhance business performance, deepen industry engagement, and maximise revenue growth opportunities.
- Manage trade communications channels, including CRM-driven email marketing and LinkedIn activity.
- Organise and coordinate trade engagement initiatives including quarterly trade forums, webinars, workshops and in-market events.
- Ensure consistent and effective communication with travel trade partners and industry stakeholders.
- Maintain high-quality CRM data and utilise reporting capabilities to optimise trade engagement and measure effectiveness including Power BI.

Industry Programmes & Sales Facilitation

- Work with market colleagues to deliver Spain's Marketing Opportunities Programme in collaboration with industry partners and support Consumer Marketing Executive for paid media activations.
- Support industry participation and maximise sales opportunities and revenue generated through the programme. Monitor programme performance and provide timely feedback and reporting to partners.
- Organise and coordinate Spanish travel trade participation in Meitheal, Meet the Buyer and other Tourism Ireland trade events.
- Coordinate planned familiarisation trip for priority travel trade accounts.
- Support major market activations, including Semana de Irlanda, and develop sales focused B2B2C activities with strategic travel trade partners.

Stakeholder Collaboration, Governance & Operational Excellence





- Collaborate with Tourism Ireland's Integral Partnerships team, Fáilte Ireland and Tourism Northern Ireland to deliver integrated trade marketing activity.
- Manage budgets effectively and in accordance with organisational procedures.
- Record activities in MARS and provide insights to other reports including BPI.
- Ensure compliance with GDPR and all relevant organisational policies and procedures.
- Contribute proactively to team activations, objectives and undertake additional duties as required to support the team’s success.
- Represent Tourism Ireland at industry, trade, media and corporate events in Spain and on the island of Ireland.

The Person The successful candidate will possess the following experience, knowledge and skills competencies and qualifications

Essential

- Relevant experience in a marketing/communications role, with specific consumer and trade marketing experience in the travel sector.
- Good working experience and knowledge of business development and key account management. A record of achievement in working and building relationships with key partners.
- A self-starter with the ability to manage multiple projects simultaneously in a busy environment as part of a small team.
- Fluency in written and spoken Spanish and English.
- Excellent project management and organisational skills.
- Well-developed influencing and negotiating skills.
- A good team player with strong interpersonal skills and a proven ability to manage effective relationships with colleagues and stakeholders, particularly within a small team.
- Budget management experience.
- All employees/candidates are expected to be able to show evidence of demonstrating Tourism Ireland’s values in practice:
- Respect
- Collaboration
- Ownership
- Creativity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

📌 Acting Business Partnerships Executive – Spain (Madrid)
🏢 Tourism Ireland
📍 Madrid