YABA is a multi-brand health and wellness company, home to NaturaleBio, Matcha DNA, and Incite Nutrition. We are entering an exciting new chapter: building on our strong foundations to grow through a broader mix of channels and markets, and to become an even more brand
- and consumer-led company. You will decide where we are heading: which channels and markets each brand should prioritize and in what order, how to balance today's strengths with tomorrow's opportunities, and how to build a marketing organization capable of getting us there. Each of our three brands is at a different stage and has a different market footprint. You will build a deliberate market-by-market plan for every brand: not just which channels, but which channels in which countries, and in what order. You'll decide where we invest first, where we test, and where we wait. How you will contribute You'll own YABA's marketing, product, and channel strategy end to end, reporting directly to the CEO. You'll set the pace and priorities for each brand, working closely with the brand, product and channel leaders who bring that strategy to life. You'll lead a marketing organization built for this next phase, covering brand marketing, product, performance marketing, and project management. As a member of this team you will Own YABA's overall marketing, product and channel strategy, broadening our mix of channels and markets at a pace the business can sustain Build the market-by-market strategy for each brand: priority markets, the right channels in each country,



and the sequence in which to act Set strategic priorities and investment allocation across our brands, each at a different stage of maturity Lead and develop the senior leaders of our brand and channel teams Lead brand marketing, product, performance marketing, and project management Build the marketing organization YABA needs for its next phase: hiring, structuring, and developing the team as we scale Represent marketing strategy and performance to the CEO, translating channel and market shifts into decisions the business can act on Who will thrive in this role 10+ years in senior marketing leadership, with hands-on experience leading a channel diversification or a marketplace-to-DTC transition, not only managing an already-diversified portfolio Proven experience building and leading a marketing organization across multiple brands or a diverse portfolio Experience owning a P&L; and making investment trade-offs across brands or channels Experience managing senior managers (Head-level or above) directly, not just individual contributors Spanish and English spoken fluently, level C1 (any other European language is a plus) We combine health and pleasure through a holistic approach to quality and growth. Access tax-advantaged flexible retribution, allowing you to personalize your compensation package with benefits that fit your lifestyle. We trust you to do your best work your way with versátil hours and the option to work hybrid. Take one Wellbeing Day Off every month to focus on yourself, whether that means rest, reflection, or recharging (that's 12 extra days off per year).

📌 Head of Marketing (España)
🏢 Yaba
📍 España