Growth Marketing & MarTech Lead Country: Spain Openbank is looking for a Growth Marketing & MarTech Lead to join the new Integral Marketing Strategy & Planning team. Openbank is building a new Global Marketing Strategy & Planning function to take its marketing model to the next level. The team will create reusable capabilities, operating standards and decision tools that help markets move faster, learn from one another and improve the return on existing marketing investment. Local markets will retain execution ownership. The global team will build, test, measure and scale the capabilities that create leverage across Openbank and Santander Consumer Finance. Mission Build the Growth Marketing and MarTech capability system that enables Openbank to evolve from predominantly paid, CPA-led acquisition toward diversified, lifecycle-driven growth optimized for long-term customer value. You will connect growth marketing expertise, MarTech product thinking and rigorous experimentation to define global standards, prioritize high-impact use cases and turn market learning into reusable capabilities that can scale across countries.

Key Responsibilities
Build Growth Marketing capability roadmap. Assess gaps across priority markets in acquisition, CRM/lifecycle, digital channels, conversion, MarTech, personalization and experimentation, and translate them into a phased roadmap based on value and market readiness. Define priority Marketing use cases and business requirements for customer interaction platforms, audience/data capabilities, automation, personalization and AI-driven decisioning; partner with Technology, Product and Data on delivery. Create reusable standards for full-funnel acquisition, audiences, value-based optimization, paid and owned channels, web/app conversion and CRM/lifecycle activation.



Set a common method for hypotheses, prioritization, test design, learning and scale-or-stop decisions, supported by a transparent cross-market experiment backlog. Accelerate lifecycle marketing and personalization. Enable greater use of first-party data, audiences, triggers and customer signals to move from campaign-based communications toward personalized engagement and optimization against customer value. Build pragmatic use cases across AI decisioning, personalization, automation, LLM/GEO discoverability, creator/influencer acquisition and content-driven growth, partnering with Brand on content and creative ownership. Turn pilots into reusable global assets. Bridge Marketing, Technology and Data. Translate commercial opportunities into clear technology/data requirements, help prioritize the Marketing backlog and surface integration, tracking, privacy or infrastructure gaps. Create global/local decision rights, standards, training and communities of practice that strengthen local teams while avoiding duplicated specialist structures. MarTech investment is anchored in prioritized Marketing use cases, adoption and measurable outcomes. A common experimentation system turns local tests into a cross‐market learning portfolio with explicit scale, adapt or stop decisions. Professional Experience 8+ years across growth marketing, digital acquisition, performance marketing, MarTech, CRM/lifecycle,



conversion optimization or adjacent disciplines. Track record building and scaling Marketing capabilities, standards or playbooks across multiple teams, markets or business units. Hands‐on experience with digital acquisition, owned‐channel optimization, audience strategy, conversion journeys and performance economics. Experience translating Marketing opportunities into MarTech, data or product requirements and driving implementation or adoption with Technology and Data partners. Experience with customer interaction platforms, CDP/audience capabilities, marketing automation, CRM/lifecycle or personalization; Skills & Knowledge Strong command of growth marketing economics, acquisition, conversion, audience activation and lifecycle marketing. Solid MarTech fluency across customer/audience data, orchestration, personalization, automation, testing, digital analytics and activation architecture. Strong experimentation mindset: hypothesis formulation, prioritization, test design, measurement discipline and decision‐making under uncertainty. Working understanding of first‐party data, customer/event data flows, identity and audience logic, APIs/integrations, tagging and app/web measurement. Ability to translate Marketing needs into clear technical requirements, prioritized backlogs and adoption plans without needing to be a software engineer. Ability to distinguish platform‐reported performance from incremental business impact and partner effectively with Data & Measurement specialists. Strong executive communication, pragmatic global/local judgement and curiosity about emerging capabilities including AI, LLM/GEO, content and creator/influencer ecosystems. Education Bachelor's degree or equivalent pro

📌 Marketing executive con Inglés (España)
🏢 Banco Santander
📍 España