23 oct
|
zooplus
|
España
Company Description We are looking for a Senior Retail Media Intelligence Manager to join our growing Retail Media team. In this role, you will act as the intelligence and performance partner for the Retail Media business, ensuring stakeholders havetimely,accurate, and actionable insights to support decision-making. You will own reporting and analytical deliverables across Retail Media and serve as the team's subject matter expert on performance measurement, data quality, reporting, and business insights. Working at the intersection of Retail Media, Merchandising, Digital Marketing, Offline Marketing, and Co-Marketing , you will help stakeholders understand performance,identifygrowth opportunities, evaluate campaign effectiveness, and drive data-informed decisions. You will translate complex datasets into clear recommendations that support supplier partnerships, campaign optimization, and Retail Media revenue growth. Own Retail Media Reporting & Data Delivery Ensuretimelyandaccuratedelivery of agreed Retail Media reporting and data products. Own recurring business reporting and performance tracking processes. Deliver ad-hoc analyses and reporting requests to supportstakeholderand business needs. Partner with Analytics and Data teams to improve reporting efficiency, automation, and scalability. Ensure stakeholders have access to reliable and consistent performance data to support decision-making. Drive Performance Insights Analyzecampaign,advertiser,audience,supplier, and commercial performance data toidentifyopportunities, trends, and risks. Support performance reviews and business planning processes through data-driven insights. Identifyopportunities to improve campaign effectiveness, advertiser outcomes, and business performance.
Conduct exploratory analyses to answer key business questions and uncover growth opportunities. Act as the Retail Media Data & Insights Expert Serve as the primary point of contact for Retail Media reporting, measurement, and analytical topics. Represent Retail Media in cross-functional discussions related to analytics, reporting, and performance measurement. Provideexpert guidance on data interpretation, KPI development, and performance evaluation. Act as a trusted advisor to stakeholdersseekingto understand business performance and growth opportunities. Bridge business requirements with Analytics and Data teams to ensure the Retail Media function receives the insights and support it needs. Act as the trusted intelligence partner for Retail Media stakeholders across the business. Work closely with Merchandising teams toidentifyopportunities to grow supplier engagement, improve campaign performance, and generate insights that support supplier-facing discussions. Partner with Digital Marketing teams to evaluate campaign effectiveness, audience performance, and optimization opportunities across digital channels. Collaborate with Offline Marketing teams to support measurement, reporting, and performance evaluation of brand and co-funded marketing initiatives. Support Co-Marketing teams with performance insights, supplier reporting, campaign evaluation,
and actionable recommendations. Build strong relationships with Analytics, Product, Commercial, and Marketing stakeholders to improve measurement capabilities and drive data-informed decision-making. Advocate for a data-driven culture within the Retail Media organization. Drive continuous improvement of the Retail Media intelligence function. 4+ years of experience in Marketing Analytics, Retail Media, and E-commerce, with exposure to performance marketing, online and offline campaigns, customer insights, media effectiveness, and commercial analytics. Experience working with senior business stakeholders in a fast-paced, data-driven environment. Strong understanding of digital marketing, advertising, e-commerce, or Retail Media ecosystems. Advanced SQL skills. Strong experience with data visualization tools such as Tableau, Power BI, Looker, or similar platforms. Familiarity with attribution, incrementality, experimentation, forecasting, audience analysis, or campaign measurement methodologies is a strong advantage. Excellent communication and stakeholder management skills. Ability to translate complex analyses into clear business narratives and recommendations. We trust each other to get the job done, which means you'll benefit from hybrid working, spending 60% of your time in the office and 40% at home. Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you'll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts. LI-Hybrid
📌 Senior Retail Media Marketing Manager (España)
🏢 zooplus
📍 España