- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Key objectives:
- Implement strategic value drivers to support sustainable revenue growth in Spain by designing, leading, embedding and executing best-practice Revenue Growth Management initiatives.
- Streamline and elevate cross-functional ways of working, enabling greater self-sufficiency across Sales and Marketing and allowing RGM to focus on its core pillars.
- Build and embed strong functional capability across all RGM pillars, including recommended price to consumer, promotions (including on-trade), price pack architecture and mix management.
- Drive a strong focus on promotional effectiveness and mix optimisation.
- Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies.
- Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales, Category Development and Marketing.
- Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives.
- Ensure European pricing strategies remain aligned with general guardrails and Value Committee targets.
- Own inter-company, inter-channel and inter-customer net price defensibility.
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